As a Talent Marketing Manager, India on Cisco’s Talent Marketing team, you are responsible for developing marketing strategies and implementation plans that effectively highlight our Tech Talent Brand externally with candidates and internally with Cisconians specifically in the India market. This includes leading marketing content generation and implementation via critical marketing channels. The Marketing Manager works in close partnership across multiple internal stakeholders and is responsible for enabling recruiters, business leaders, and employees to amplify Talent Marketing efforts in India across paid media, social media, external and internal events, blogs, and more.
Responsibilities include:
- Creative Strategy, Content Creation and Marketing Campaigns
- Collaborates with the Talent Marketing team on creative content development to ensure all INDIA Talent Marketing campaigns and deliverables are aligned with our overall brand strategy. This includes developing compelling creative briefs, building or editing social media templates, video creation and developing internal communications tactics, etc
- Identifies and curates employee stories in India that contribute to bringing to life our Tech Talent Brand. This includes developing the campaign strategy and implementing stories internally and externally in close partnership with members of the Talent Marketing team via the careers site, social media, recruiter training, external job platforms, internal presentations and events, LinkedIn articles, etc.
- Leads and manages an India Talent Marketing video content strategy and production that showcases the Cisconian experience. This requires agency management and strong internal partnership with Marketing.
- Develops and deploys India targeted paid media campaigns ( optimized for all of our digital touchpoints) to create awareness and build positive perception of Cisco as an employer with our critical external audiences.
- Supports the web development team with ongoing insights and learnings to uplevel and optimize Cisco’s career site content focused on India, including the development of new content , regular content updates, design recommendations, and where and how we display employee stories.
Strategic Internal Branding, Activation and Employee Enablement
- Working across Cisco’s 3P stakeholders in india to activate Cisco’s talent brand, which includes creating toolkits of marketing assets and templates designed to enable internal stakeholders (across all client segments) to attract and retain talent segmented across critical talent groups.
- Builds Hiring Manager, Recruiter and employee onboarding and training programs that showcase the Tech Talent Brand with the goal of adoption and amplification including developing new, comprehensive Talent Marketing training for recruiters .
- Identifies opportunities and develops effective communications that activates Talent Brand across internal channels with specific employee audiences at scale
Minimum Qualifications:
- Bachelor's degree in Marketing , Business Administration, or a related field.
- At least 8 - 10 years of experience in marketing or a related field.
- Proven track record in developing and executing successful marketing strategies.
Preferred Qualifications:
- Expertise in content marketing, social media, paid media, and web development.
- Analytical skills to interpret marketing data and metrics.
- Strong organizational and project management skills.
#WeAreCisco
#WeAreCisco where every individual brings their unique skills and perspectives together to pursue our purpose of powering an inclusive future for all.
Our passion is connection—we celebrate our employees’ diverse set of backgrounds and focus on unlocking potential. Cisconians often experience one company, many careers where learning and development are encouraged and supported at every stage. Our technology, tools, and culture pioneered hybrid work trends, allowing all to not only give their best, but be their best.
We understand our outstanding opportunity to bring communities together and at the heart of that is our people. One-third of Cisconians collaborate in our 30 employee resource organizations, called Inclusive Communities, to connect, foster belonging, learn to be informed allies, and make a difference. Dedicated paid time off to volunteer—80 hours each year—allows us to give back to causes we are passionate about, and nearly 86% do!
Our purpose, driven by our people, is what makes us the worldwide leader in technology that powers the internet. Helping our customers reimagine their applications, secure their enterprise, transform their infrastructure, and meet their sustainability goals is what we do best. We ensure that every step we take is a step towards a more inclusive future for all. Take your next step and be you, with us!
