Company Description
We are a leading European recruitment technology vendor, revolutionizing the way businesses attract and hire top talent. Our innovative solutions empower organizations to streamline their recruitment processes and enhance their hiring outcomes. As we expand our global reach, we're looking for a dynamic Product Marketing Manager to join our team!
Job Description
The Product Marketing Manager will play a critical role in driving the success of our recruitment technology solutions, with a particular focus on enabling our partners to drive user adoption of VONQ through their solutions. This position is responsible for understanding the market landscape, end-user requirements, and partner enablement strategies.
You will work cross-functionally with product, sales, and partner teams to develop and execute marketing strategies that position our products effectively and empower partners to sell to their customer base.
- Partner Enablement:Design and execute partner enablement programs, including training materials, sales collateral, and go-to-market strategies to equip partners with the knowledge and tools they need to successfully promote and sell our products. This role will be particularly focused on HAPI partners, ensuring they are aware of the power and value of VONQ for their customers and can effectively drive user adoption through their solutions.
- Product Launches:Lead go-to-market strategies for new product launches and feature updates. Work with product, sales, and marketing teams to ensure successful launch execution and alignment across all channels.
- Product Positioning & Messaging:Develop compelling product positioning, value propositions, and messaging that clearly communicates how our solutions address customer pain points and differentiate us from competitors.
- Sales Support & Collateral Creation:Collaborate with the sales team to create and deliver sales support materials such as product presentations, white papers, case studies, and demos to drive engagement with prospects and customers.
- Performance Tracking & Reporting:Monitor the success of product marketing efforts by tracking key performance indicators (KPIs) and reporting on product adoption, partner success, and overall campaign performance.
- Content Creation & Thought Leadership:Develop content for various channels, including blog posts, webinars, and white papers that highlight industry trends, product innovations, and our unique value proposition. Position the company as a thought leader in recruitment technology.
- User Requirements & Persona Development:Collaborate with product teams to gather feedback from users and develop detailed customer personas. Translate end-user needs into actionable product marketing insights to enhance product development and messaging.
- Market Research & Analysis:Conduct in-depth market research to understand recruitment trends, competitive landscape, and the evolving needs of end users (e.g., HR professionals, recruiters, and employers). Use insights to shape product positioning and marketing strategies.
- Competitive Analysis:Stay up to date with competitors in the recruitment technology space and perform regular competitive analyses. Use findings to inform product development, marketing tactics, and partner strategies.
- Cross-functional Collaboration:Work closely with product management, sales, and marketing teams to ensure alignment on product strategy, messaging, and campaign execution. Provide insights and support to drive both product adoption and revenue growth
Qualifications
- Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
- 3-5 years experience in product marketing, preferably within the SaaS or recruitment technology space.
- Strong understanding of the recruitment industry and the needs of HR professionals and hiring teams.
- Experience with partner enablement, B2B marketing, and sales enablement strategies.
- Excellent written and verbal communication skills with a talent for crafting clear, concise, and compelling messaging.
- Strong project management skills and ability to work cross-functionallyin a fast-paced environment.
- Ability to analyze market data, identify trends, and apply insights to product and marketing strategies.
- Familiarity with marketing tools and analytics platforms(e.g., HubSpot, Google Analytics, etc.).
- Proficiency in English; additional European languages are a plus.
Why you can’t miss out on this opportunity!
We offer great things, such as:
- A competitive paycheck and and benefits package
- Opportunity to work with a cutting-edge product in the recruitment technology space
- Full equipment stack including Macbook (private usage included)
- Fun, professional and passionate colleagues
- Collaborative and innovative company culture
- Career development and growth opportunities within an expanding global organization
Additional Information
We Are VONQ!
As a vanguard in recruitment technology, we are not just a company – we are the revolution! Our smart recruitment marketing solutions are setting the stage for global giants like Microsoft, Philips, Deloitte, and Decathlon. We're not just building a future; we're the architects of it. With the acquisition of tech powerhouse IGB in 2020, our journey is a symphony of innovation and growth. Since then, we released numerous innovative solutions to market and partnered with renowned HR software companies, for which we were
recognized by Fosway Group(Europe’s top HR analyst)
as a Strategic Leaderin the HR Tech space for the 3rd year in a row in 2024!
Join the revolution – join VONQ!
