About HLTH:
HLTH Inc. is a full-fledged community delivering unique value to healthcare industry participants through a mix of unparalleled events (including HLTH USA, HLTH Europe and ViVE), inspirational content, and impact-driven initiatives (HLTH Foundation).
Our mission is to empower individuals within the healthcare ecosystem to solve complex challenges, foster innovation, and catalyze change for good and for all.
HLTH was founded in 2015 by serial entrepreneur and investor Jonathan Weiner, and acquired by Hyve Group, a global events company that connects industry professionals through in-person and online events, in 2024.
About the Role:
The Sr. Manager/Director of Global Digital Marketing will be pivotal in building and optimizing HLTH's marketing technology stack, campaign strategy, operating models, and overall performance. This role will take a data-driven approach to both day-to-day and strategic decisions. This role will be part of the team serving as the internal center of excellence, acting as a consultancy for marketers and sales teams in marketing automation, SEO, paid search, paid social, CRM, lead scoring for prospective attendees and sponsors, and website conversion rate optimization. The ideal candidate should be comfortable working in a fast-paced start-up culture, demonstrating flexibility, creativity, and a hands-on approach to problem-solving.
Primary Responsibilities:
Center of Excellence:
- Serve as a consultancy for internal teams on marketing automation, SEO, paid search, paid social, CRM, lead scoring, and website conversion rate optimization
- Provide training and support to marketers and sales teams globally
- Develop and share best practices and insights to elevate overall marketing performance
Stakeholder Collaboration:
- Collaborate with marketing, business development, product, and community teams
- Ensure alignment and integration of digital marketing efforts across the organization
- Foster strong relationships with key stakeholders to support mutual goals
Marketing Technology Stack:
- Build, optimize, and manage HLTH's marketing technology stack
- Ensure seamless integration of various marketing tools and platforms in partnership with product/technology team
- Stay updated on the latest marketing technologies and trends to enhance the stack continually
Database Development & Management
- Develop and maintain a comprehensive global database to support marketing and sales activities
- Implement data segmentation, data acquisition, quality control, and hygiene strategies to optimize database performance
- Collaborate with global teams to ensure the database aligns with business objectives and customer needs
Campaign Management:
- Develop and execute data-driven digital marketing campaigns
- Optimize campaigns based on performance metrics and analytics
- Collaborate with the creative team to develop engaging and impactful marketing content as required
Operating Models:
- Establish and refine digital marketing operating models to ensure clarity, accountability, and transparency
- Implement best practices and standardized processes to improve efficiency
- Ensure alignment of digital marketing strategies with overall business goals
Performance Optimization:
- Use data and analytics to drive day-to-day and strategic decisions
- Monitor and analyze performance metrics to identify areas for improvement
- Implement A/B testing and other optimization techniques to enhance marketing outcomes
Commercial Impact:
- Focus on driving commercial results through digital marketing efforts
- Develop strategies to enhance lead generation, customer acquisition, and revenue growth
- Monitor ROI and adjust strategies to maximize impact
Vendor and Agency Management:
- Manage relationships with external vendors and agencies
- Oversee vendor performance and ensure deliverables meet quality standards
- Negotiate contracts and manage budgets effectively
Requirements
Qualifications:
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- 7+ years of experience in digital marketing, with a proven track record of success
- Extensive experience with marketing automation tools (e.g., HubSpot), CRM systems (e.g., Salesforce), and analytics platforms
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Excellent project management, communication, and collaboration skills
- Experience managing and developing high-performing teams
- Global experience and ability to work across different cultures and time zones
- Strategic thinker with a data-driven mindset
- Adaptable and able to manage multiple priorities in a dynamic environment
- Strong problem-solving skills and attention to detail
- Team player with excellent interpersonal skills
- Passionate about leveraging digital marketing to drive business success
Benefits
Salary & Benefits:
- Competitive compensation and comprehensive benefits package
- Apple laptops provided to all employees
- Bupa Health Insurance
- Paid time off including floating bank holidays
Join the movement at HLTH, where we're more than a company - we're a catalyst for change in healthcare. Be a part of a team that's not just following the healthcare narrative but writing it. Together, let's shape a healthier, more connected future.
