Key Responsibilities:
Strategic Planning and Execution
- Design and execute the employer branding strategy to attract, engage, and retain top talent across multiple regions.
- Develop and oversee the implementation of initiatives that promote the bank’s culture, values, and EVP both internally and externally.
- Align branding efforts with the bank's business goals, diversity & inclusion strategy, and HR initiatives.
Content and Campaign Management
- Lead the creation of compelling content, including videos, blog posts, social media posts, and employee testimonials, to enhance employer brand visibility.
- Oversee social media strategies to engage potential hires and current employees, maintaining an active presence on LinkedIn, Instagram, and other relevant platforms.
- Manage all stages of digital campaigns, from concept to execution and analytics, ensuring optimal ROI and high engagement rates.
Team Management
- Lead, mentor, and manage the employer branding team, fostering a high-performance culture and continuous professional development.
- Collaborate with recruitment, HR, and marketing teams to ensure branding initiatives are aligned and resources are effectively utilized.
- Facilitate team meetings, performance reviews, and professional development initiatives to support team growth and alignment with company goals.
Campus, Early Careers Engagement and Career Fairs
- Develop and manage university and graduate program partnerships, attending events and coordinating employer branding initiatives across key campuses.
- Drive employer branding strategies specifically tailored to early careers and graduates, aligning with the bank’s recruitment objectives and brand values.
- Plan, organize, and manage career fairs and on-campus recruitment events to enhance the bank’s visibility and attract high-potential talent.
Stakeholder Collaboration
- Serve as the key liaison with senior leaders, HR, marketing, and business units to enhance brand visibility and alignment.
- Work closely with business units to understand talent needs and ensure branding efforts reflect the bank’s unique selling points as an employer.
- Collaborate with external vendors for events, branding materials, and digital campaigns when necessary.
Analytics and Reporting
- Monitor and analyze employer branding metrics, including campaign engagement, recruitment conversion rates, and social media reach.
- Regularly report on branding initiatives’ performance, presenting findings and insights to senior management and recommending enhancements as needed.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, Human Resources, Communications, or a related field.
- Minimum 7 years in employer branding, recruitment marketing, or talent acquisition; experience in the banking or financial services industry is a plus.
- Proven experience in leading a team, with strong mentorship and team-building skills.
- Proficiency in social media platforms, campaign analytics, and digital content creation. Familiarity with employer branding tools and platforms is an advantage.
- Strong communication, interpersonal, and presentation skills; ability to influence and engage stakeholders at various levels.
- Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment.
- This role may require occasional travel for events and partnership engagements.
