Job description:
- Strategic Brand Leadership: Develop and execute innovative brand strategies that elevate market position and drive sustainable growth.
- Lead brand positioning and messaging initiatives to ensure alignment with target audience needs and preferences.
- Advanced Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns that engage consumers and enhance brand loyalty.
- Utilize advanced analytics to measure campaign effectiveness and adjust strategies accordingly.
- Cross-Functional Team Leadership: Collaborate with product development, sales, and creative teams to ensure cohesive and impactful marketing efforts.
- Provide mentorship and guidance to junior marketing staff, fostering a culture of collaboration and innovation.
- Performance Monitoring and Reporting: Establish key performance indicators (KPIs) to assess the success of brand initiatives and campaigns.
- Present insights and strategic recommendations to senior leadership based on performance analysis. Manage marketing budgets and ensure efficient allocation of resources.
Requirement
- Experience: Bachelor's degree in marketing, business, or a related field.
2.7+ years in brand management or marketing, specifically within the B2C sector.
3. Management Skills: Proven ability to lead and inspire cross-functional teams, with strong team management skills.
4.Strategic Thinking: Exceptional strategic thinking and problem-solving abilities, focusing on long-term brand growth. Analytical Proficiency: Advanced analytical skills to interpret data and drive data-informed decisions.
5.Responsibility and Communication Skills: High sense of responsibility, excellent communication skills, and strong collaboration and leadership abilities. Results-Oriented: Strong focus on results and the ability to thrive in a fast-paced, dynamic environment. Excellent written and verbal communication skills in both Arabic or English.