As a Senior Marketing and Branding Manager at Great Eagle, you will lead the strategic development and execution of our brand across various platforms and initiatives. Your role will include:
- Strategic Brand Development: Develop and implement a comprehensive brand strategy to enhance brand positioning and market differentiation.
- Integrated Marketing Campaigns: Oversee the design and execution of marketing and branding campaigns that align with the company's values and resonate with our target audience.
- Digital Presence Enhancement: Amplify our brand’s digital footprint through cutting-edge online marketing strategies.
- Leadership and Team Development: Lead a diverse team of marketing professionals, promoting creativity and innovation within the team.
- Cross-Business Collaboration: Collaborate with various business lines to integrate marketing strategies with broader business objectives, ensuring coherent brand experience across all touchpoints at group level.
Key Responsibilities:
- Foster brand consistency across all marketing initiatives.
- Manage the marketing and branding budget effectively, maximizing ROI.
- Monitor market trends and consumer insights to adapt strategies proactively.
- Develop and maintain partnerships with external agencies and stakeholders.
Job Requirements:
- Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
- 12+ years of experience in marketing and branding, with significant leadership experience.
- Demonstrated success in developing and implementing marketing strategies.
- Strong leadership, communication, and collaboration skills.
- Proficiency in digital marketing and analytics.
- Ability to work effectively across multiple business lines and integrate diverse business needs into a comprehensive strategy.
Why Join Us?
Great Eagle respects and values diversity and teamwork. We encourage a culture of innovation and provide our team with the tools and support needed to succeed. Join us to grow your career in a dynamic and supportive environment.
Visit our website to learn more about Great Eagle: http://www.greateagle.com.hk.
Great Eagle is an equal opportunity employer. All personal data collected will be kept confidential and used only for recruitment purposes. Unsuccessful application data will be destroyed after 24 months.
