RESPONSIBILITIES
Reporting to the Brand Manager, as an Assistant Brand Manager you are responsible for providing guidance to marketing department by evaluating and developing marketing strategies, planning, and coordinating marketing efforts, communicating the marketing plans, and building awareness and positioning for the company’s brands to drive brand success and achieve market share, revenue and profit objectives. This role is central to the entire marketing and needs to be highly collaborative and works closely with key stakeholders.
Your main focus:
Brand Management
- Owning end-to-end process of new product launch and campaign management within A&CP budget given
- Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development
- Track and improve marketing ROI
Trade Marketing, BTL: Promotion & Animation
- Plan and execute BTL promotions across Department Stores, Sephora, Perfumery and Ecommerce channels for in-store omni excellence
- Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
- Plan and execute animations and podiums in conjunction with Key Accounts, Visual Merchandising and Retail Operations. Conceptualizes and supervises the implementation of brand-building and sales-generating events that express the brand’s heritage, image, and expertise
- Co-own brand-, category- and BA-productivity with Retail Operations and Key Accounts
- Support Key Accounts and Retail Operations with month-to-month sales planning activations aimed at stretching results, and/or mitigating risks
- Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey
Demand Planning & Forecasting
- Forecast for new marketing initiatives, and work with key stakeholders to realise commercial ambitions; rephase forecasts as required and track performance of innovations and key franchises/categories
- Manage inventory and make plans as required for discontinuations and E&O reduction
Reporting & Others
- Weekly, Monthly and Quarterly reporting per brand and APAC requirements, and managing ad hoc reporting requests as required
- Analyses sales on per-SKU and per-store basis to ensure that the brand’s tactics are working towards the achievement of total brand targets
Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.
The team consists of Marketing and Visual Merchandising, and you will work closely together with several departments such as Retail Operations, Commercial and Sales, Finance, Supply Chain teams. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role.
YOU ARE A COTY FIT
You like to make a difference. You will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements:
- Minimum 4 years of holistic Marketing/ Brand Management experience in Beauty/ Cosmetics industry in Thailand market
- Significant recent experience with Thailand Omni-channel and a strong understanding of retail landscape in Thailand
- Excellent time management skills and the ability to prioritize effectively and work under pressure.
- Highly detailed with strong organizational and analytical skills
- Team player, ability to develop effective working relationships both internally & externally, and excel in a multi-cultural environment
- Proactive, agile, with strong business acumen
- Excellent verbal and written communication skills in English
- Highly proficient in MS Excel and PowerPoint
- CRM and multi-brand management experience is preferred
ABOUT COTY
Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness. Therefore, we are proud to be an equal opportunities employer. We do not discriminate against any candidate or employee and strive to be an open, inclusive and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!
For additional information about Coty Inc., please visit www.coty.com/your-career.
