Job Description
PRIMARY RESPONSIBILITIES:
Administration
- The Communication Manager assists in drawing up the Public Relation action, advertising and media plan in conjunction with the Director of Communications annually
- Maintains and updates record of media, journalists mailing list
- Maintains a record on former and existing clients (mailing list)
- Assists in any liaison and internal meetings
- Responsible for distribution of English and Thai press releases
- Reports immediately to Director of Communication of important news as well as major competitors news that receives cover in the media
- Send update news for English and Thai in Lobby Magazine by sending to the Corporate Communications, Corporate Office
- Attend internal and external social events
- Translates English to Thai and vice versa on all important news and press clippings
- To arrange press conference and press interviews as and when required
- Handles correspondence when required
- Handles press releases, suitable news and photographs for PR exposure
- Prepares news publicity for MIS report
- Updates news releases/comparisons amongst other hotels monthly
- Writes copy for F & B promotional materials in both English and Thai
- Maintains regular schedules for press visits and visits to clients
- Draws up the PR action and advertising plan for the entertainment complex with Director of Communication
- Closely coordinate social events with the Event Manager in the entertainment complex
- Entertain guests as assigned by Director of Communication
Training and Human Resources
- Ensure wherever possible that employees are provided with a work place free of discrimination, harassment and victimisation.
- Treat complaints of harassment and discrimination promptly and confidentially.
- Treat customers and colleagues from all cultural groups with respect and sensitivity.
- Identify and deal with issues which may cause cross cultural conflict or misunderstanding.
Technical Responsibilities
- Keep well informed about the various outlets in the hotel
- Closely observes matters pertaining to PR activities of the hotel and other hotels competitors entertainment outlets on a regular basis
- Sets in conjunction with Director of Communication the PR strategy of the hotel
Social Relations
- Ensure optimum publicity is created for all major happenings in the hotel
- Assists Director of Communication in preparing in-house bulletins, newsletter and guest information
- Organises both Social & PR Activities internally and externally
- Assists Director of Marketing and Communication in the preparation and selection of all printed literature’s, sales tools and give-aways of the hotel
- Prepares news releases of events for the hotel
External
- Maintains close contact and rapport with local media and the regional trade press
- Assist Director of Communication to handle media relations and photo shooting for maximum exposure.
Miscellaneous
- Coordinate with other departments to ensure the smooth operation of the job functions
- The Marketing and Communication Manager performs her duties within the framework defined by the chain and hotel norms and by internal rules and regulations.
- The Marketing and Communication Manager may be called upon to undertake activities outside her own area to publicize hotels other than her own for specific programs
- To assist the Director of Marketing and Communication in the opening of/or general PR efforts of the hotels in the chain
- All staff are required to comply with every reasonable request from their hierarchical supervisor(s) within an amount of time that it takes to comply under normal circumstances.
- All staff may be assigned to other duties in the hotel as and when required by business levels.
Others
- Continuous learning through own IDP.
- Any other duties as may be assigned by the superior.
Accountabilities
- Represents Dusit’s brand and its values at all times. We will establish relationships and foremost and we will deliver an exceptional guest experience and promote Thai graciousness.
Company’s Culture
- Communicate and fully embracing the Company’s culture (our Vision, our Mission and our Values), leads by example and cascade to all your subordinates. – “Proud to belong and to contribute”
CONFIDENTIALITY
- Ensure confidentiality and secure storage of all intellectual property and data bases, both hard copy and electronic. Adhere to Dust Internet and E-mail policy. Ensure Hotel, Customer and Staff information or transactions are kept confidential during or after employment with the company.
Job Requirements
- Minimum of 5 years’ experience in marketing, communications and public relations with demonstrated success, preferably in the hospitality industry, at a 5 star level will be a distinct advantage.
- A comprehensive knowledge of the commercial aspects of a hotel and its segments, in order to produce effective, consumer and trade plans.
- Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
- Strong creative, strategic, analytical, organizational and personal sales skills.
- Demonstrated successful experience writing press releases, making presentations and negotiating with media or associated PR agencies on retainer.
- Experience overseeing the design and production of print materials and publications.
- Strong oral and written communications skills.
