The Coca-Cola Company is a 135+ years old total beverage company, offering over 500 brands in more than 200 countries and territories. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide.
Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter (@CocaColaCo), Instagram (@thecocacolaco), Facebook (@thecocacolaco) and LinkedIn.
Job Location - Chandigarh
- Region Front-Line Marketing Lead will:
- Drive local bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership.
- Provide input on OU-and Market-level portfolio plans, brand plans (activities, calendars, execution of allocated DME) and local innovation opportunities
- Provide market input for the development of OU- and market-level Innovation projects and IMX campaigns (as applicable)
- Oversee localization and real-time amplification of IMX campaigns within the region, providing input to OU IMX team
- Execute local media buying that cannot be bought at OU-level (through Mkt procurement)
- Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers
- Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers
- Region Front-Line Mkt Lead will carry out duties as individual contributors; drawing on local agencies; and interacting regularly with OU Frontline Marketing Lead, OU IMX Lead and broader OU marketing team.
Key Success Parameters
Experience
- Significant mkt and leadership experience (8-10 years) with some people management experience
- Direct experience with marketing activation
- Business and commercial acumen, including financial expertise
- Experience working with TCCC external partners (bottlers and customers)
- Experience working in cross-functional and cross-geographical teams is preferred
Work Focus
- Ability to provide nuanced region-level input on marketing strategy and plans (e.g. consumer/ shopper insights) and other key elements of broader OU / global strategy, as necessary
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on mkt agenda
- Ability to coordinate full details (calendars, resources, metrics) of local activation with Bottlers
- Ability to identify needs for campaign localization or customization as necessary
- Ability to guide media buying (in partnership with Mkt procurement), as necessary
Communication Focus
- Role will require frequent communication with OU Frontline Marketing Lead, OU Category Leads, OU IMX team, and OU C&CL team, OU Franchise leadership teams
- Role will also interact frequently with Bottlers and external parties (activation agencies, media)
KEY Knowledge REQUIREMENTS
Mastery of (Required)
broad expertise in (Good to Have)
- Marketing activation / execution
- market dynamics in franchise unit geo
- POs and experiential marketing
- TCCC business models
- Business / Commercial Acumen
- Media buying
- relationship management (with external stakeholders)
- Consumer insights
- team management & leadership
- growth-oriented thinking
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviours – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviours and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
