WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. This includes global collection (receiving payments), making payments, currency conversion, risk management to help WorldFirst customers reduce costs, improve turnover efficiency to generate more revenue and sales, and quickly capture global business opportunities. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces.
We are looking for a Senior Marketing Executive to join us.
Role Overview:
As a dynamic and organized marketing contributor, you will be at the forefront to drive acquisition efforts, coordinate marketing events, localise and repurpose social media content, manage and grow our partnership community. Your role will be instrumental in ensuring our marketing activities align with the company’s brand guidelines and contribute to the overall success of our marketing initiatives. By collaborating with Partnership Team and supporting various marketing activities, you will help drive our brand's visibility and acquire new users in Southeast Asia markets. You will be part of the Southeast Asia marketing team and report directly to the Head of Marketing (SEA) and collaborate with various internal and external stakeholders.
- Full-time role based in Thailand
Main responsibilities:
Growth Marketing:
- Identify and test new channels to drive acquisition and user growth
- Analyse and draw insights from marketing and customer data to make strategic commercial and marketing decisions
- Optimise existing marketing channels to drive better conversion rates
- Manage approved budget with the goal to lower cost per acquisition through marketing efforts
- Meet customers and partners a few times a month to understand pain points and provide solution-driven campaigns to create customer value
Event Management:
- Identify key industry events to build prospective client relationships.
- Conceptualise and project management end-to-end events.
- Manage approved marketing budget to lead events calendar – own, sponsored and partnership events.
- Liaise with suppliers for cost negotiation, for marketing materials, for deliverables within budgets.
- Ensure timely delivery and quality control of marketing & partnership events.
- Capture social content during events to support marketing efforts.
- Conduct post event reporting on conversion-driven events, both online and offline.
Marketing Media Management:
- Jumpstart a new community on a social media channel to grow followers and engagement.
- Collaborate with cross-functional teams to ensure content aligns with marketing goals and initiatives.
- Work with global performance team to localise, track and analyse paid campaign metrics, implementing A/B testing of ad creatives, copy, landing pages, and targeting to optimise and exceed conversion KPIs.
- Localise email campaigns, work with CRM team to optimise full-funnel email campaigns for the Thai market
Partnership Marketing Management:
- Ideate, optimise and execute marketing campaigns to achieve marketing & partnership targets
- Manage the end-to-end process of creating bespoke partner marketing collateral, landing pages and social media posts
- Explore and experiment new marketing channels and campaigns to maximise brand presence and advocacy by the partner network
- Run end-to-end events and workshops with our partner network to drive engagement, lead generation, and marketing conversion
Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- 4-6 years of experience in partnership marketing, content marketing, digital marketing, or a similar role, preferably in the fintech or e-commerce industry.
- Experience working for a marketing agency or startup is a plus
Requirements
- Excellent communicator, both verbal and written Thai and English
- Proactive, results-oriented, with project management skills and ability to meet deadlines
- Thinking ‘Customer first’, and empathetic towards the customers’ pain points and challenges
- Thrive in a fast-pace working environment and adaptable to change
- Comfortable working in a cross-cultural working environment and a SEA local culture lover
- Bonus: Local SEO expertise
