CALPAK is looking for an experienced Senior E-Commerce Manager to drive sales growth and elevate the online shopper experience for our DTC channel. In this role, you’ll collaborate with the E-Commerce Director to develop and execute long-term strategies, optimize site performance, and oversee UX/UI enhancements to boost engagement and conversion rates. With a focus on leadership, you’ll also guide and mentor a high-performing e-commerce team while ensuring alignment with cross-functional partners. If you thrive in a fast-paced environment and have a proven track record of delivering results in e-commerce management, this is the opportunity for you!
Requirements
Requirements
Partner with the E-Commerce Director to develop and ideate long-term e-commerce strategies that drive online sales and improve conversion rates.
Assist the Director in owning the E-Commerce channel, taking full responsibility for strategy execution, performance, and optimization.
Help with DTC and B2B online sales channel forecasting and monitor progress against these forecasts on a weekly and monthly basis.
Develop and manage reporting for all online sales channels, including site KPIs, customer experience, opportunities, and strategies to achieve sales growth while minimizing customer friction.
Collaborate with cross-functional teams to deliver short- and long-term tactics that elevate the end-to-end customer experience across all E-Commerce stores.
Oversee UX/UI and web development strategies, implementing innovative designs, features, and optimizations to continuously improve user experience, engagement, and conversion rates.
Manage the onboarding of third-party human resources involved in e-commerce projects.
Develop and own omni-channel analyses for measuring and enhancing the customer journey based on specic channels and audiences.
Utilize insights from cross-functional teams and site performance data to improve the overall customer experience.
Build a close partnership with Marketing and Creative teams to ensure alignment with the brand's go-to-market strategy and messaging approach.
Manage the work of external agencies for E-Commerce projects.
Team Management
Lead, mentor, and develop the e-commerce team, setting clear performance goals and KPIs, while fostering a collaborative team culture.
Provide day-to-day guidance and support, ensuring team members understand their roles and objectives.
Facilitate regular check-ins, performance reviews, and training sessions to maintain high performance.
Requirements
Minimum 7+ years of experience in e-commerce management, with a proven track record of growing online sales for DTC brands.
Deep understanding of the DTC business model, including how to build and optimize customer experiences that drive conversions and loyalty.
Strong knowledge of e-commerce platforms and analytics tools. Experience with Shopify and Google Analytics is required.
Must be able to commute to our office in Gardena, California. This role requires working on-site Monday through Friday for the first 6 months, with a transition to a hybrid schedule thereafter.
Preferred But Not Required:
MTA, heat maps, A/B testing tools, CX platforms, SMS, and Email Marketing tools.
Experience working with designers and developers to optimize user experiences (UX) and customer journeys through A/B testing, funnel analysis, and personalization to improve site performance.
3+ years of people management experience leading e-commerce teams.
Soft Skills
Extremely organized: able to develop and follow structured workows, ensuring projects are completed eciently and systematically, with documentation and clear checkpoints.
Strong communication skills to align stakeholders and senior management on key e-commerce initiatives and performance metrics.
Excellent time management skills to handle tight deadlines and shifting priorities in a fast-paced e-commerce environment.
Benefits
Why CALPAK: Benefits & Perks
Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount
