Marketing Manager – Social and Content
Restaurant and hospitality
London, hybrid
Up to £55K
Salt has partnered with a renowned London restaurant chain celebrated for its exceptional, high-quality food offered at an accessible price point. The brand boasts a strong identity, with social media and content playing a pivotal role in enhancing and evolving its presence. We are seeking a passionate individual with deep knowledge of the food and restaurant industry, combined with a flair for creativity and a keen appreciation for brand identity.
The Role:
Social Media, Digital and Press
· Owns content calendar across social, website and newsletters.
· Builds and nurtures a network of content creators across the UK
· Uses content creators to build a bank of imagery and video assets for social media.
· Plans, schedules and posts content across all social media platforms including Instagram and TikTok.
· Creates a highly engaged community on social media platforms and responds to all comments and questions.
· Works with Digital Marketing Manager to produce paid content that supports events, openings and grows brand awareness.
· Identifies key influencers to work with and ensures ROI on spend.
· Produce regular newsletters that are region specific.
· Manage PR agency, set objectives and monitor ROI.
Restaurant Openings and Events
· Works with Head of Brand to plan new restaurant openings 3 months in advance.
· Supports new openings with marketing collateral (menus, bespoke signage)
· Takes responsibility for execution of new opening strategy, setting KPI’s, working on social media, event, website (SEO Optimisation), and partnerships.
· Reports on success of launch.
The Person:
· Min 5 years in marketing including social media and content experience.
· Passionate about food, hospitality and restaurant culture.
· Excellent copywriting skills.
· Proven ability to manage and grow social media channels.
· Enjoys attending events and networking.
· Highly organised with ability to work individually and part of a team.
