Job Description
Are you passionate about creating memorable shopping experiences?
Join our newly created Retail Shopper Marketing (RSM) Team and play your part in curating environments to engage, surprise, and delight our shoppers and consumers!
“No relocation assistance is offered for this position”
Key Responsibilities
- Build a strong understanding of our B2B Branded Channels shoppers to curate more effective visual merchandising guidance
- Translate the yearly shopper calendar into marketing visual merchandising guidelines and annual planning
- Develop stores retail displays guidance, converting windows shoppers into customers through effective designs
- Establish annual visual merchandising display rollout schedule to improve productivity
- Deliver creative and innovative merchandising solutions for key shopper campaigns, inputting to shopper campaigns briefs
- Ensure compliance to our Brand framework
- Work cross-functionally with RSM Shopper Audience and Merchandising team, LEGO Retail Visual Merchandising team, Trade Shopper Excellence team and our LEGO© Agency
- Work closely with the Retail Development team to input into needed fixtures to support key categories
- Help training and development of store leaders to achieve high standards and positive sales growth through strong creative in store display
- Establish communication tools (video tutorials, planograms, other) to guide store operational team to support visual merchandising initiatives
- Build strong knowledge of our B2B Branded Channels stores, and track fixture inventory, to inform the merchandising strategy
- Track performance and conduct AAR for continuous improvement
Play your part in our team succeeding
Our new RSM team sits within our central M&C Marketing department. This role drives Global retail shopper marketing with an omni-channel and insight led approach. The environment that you would curate, creates a memorable shopping experience for our B2B Branded Channel (LEGO© Certified Stores, Merlin Retail, Travel Retail) store visitors!
Do you have what it takes?
- Extensive visual merchandising experience in a senior role for a global brand retailer
- Deep knowledge of visual merchandising best practices for retail
- Outstanding creativity, design and analytical skills
- Excellent written and verbal communication skills with a passion for storytelling
- Up to date with retail trends, popular culture, and market trends globally to inspire new ideas
- Strong relationship building skills, with shown success in establishing cross functional projects
- Creative problem solver with a curiosity to drive process improvement and new ways of working
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
