Job Description
This is a great opportunity to join our high-performing & growing team. You will be a pivotal part of our recently formed global Category Management function, created to shape new ways of working, playing a key role in bringing amazing new products and experiences to market and ultimately driving our LEGO® Retail business!
If you would be interested in being part of this exciting journey, let us send us your application!
Core Responsibilities
The Category Management & Promotions team is at the heart of ensuring we have an ever-stronger shopper-value proposition, leveraging our LEGO® products, to ensure the success of our global, omni-channel, direct-to-consumer LEGO® Retail business.
As a global, Senior Category Manager you will support our Category Management & Promotions team to drive strategic decisions within our existing and future product lines. You will collaborate effectively across multiple teams in LEGO® Retail as well as our Product and Marketing Development function to drive brand impact, revenue and profitability, and deliver the ultimate experience in LEGO branded channels. Residing within global LEGO® Retail & Experience Marketing, you will build comprehensive key shopper insights and help devise long-term development strategies to maximize consumer appeal, optimize existing offerings and identify potential risks/opportunities reporting to our Global Director of Category Management. In your role, you will
- Be accountable for an assigned group/category of products, helping to inform part of the LEGO® Retail Category Strategy across Owned Channels, delivering enhanced performance, operational efficiency and supporting the LEGO® Retail growth journey in your given area.
- Collaborate effectively within a wider team of LEGO Retail Category Managers, engaging with other key marketing and functional experts (including promotions, membership and demand planners) to develop robust audience and category plans
- Responsible for in-depth category and shopper insights and understanding on a micro and macro level analyzing category/segment performance using customer, consumer, shopper and macro environment data and sources.
- Devise market penetration plans and product positioning to drive competitive advantage, revenue and profit.
- Contribute to maximizing the value and impact of the LEGO® Retail Marketing through our Integrated Commercial Planning (ICP), category investments to support long-term brand building and short-term revenues
- Lead projects to optimize category performance and drive category improvements (Margin and Consumer Sales).
- Drive market research, monitor competitive activity and analyse data, to identify and better serve shopper (parent, gift-giver, member) and audience needs.
- Be a reliable partner for product portfolio strategic choices, developing recommendations including on our optimal pricing, placement, placement and product mix.
Play your part in our team succeeding
LEGO® Retail Marketing is at the heart of delivering hyper-relevant retail shopper campaigns to create the pinnacle LEGO® Brand experience across our Branded Sales Channels.
It is a global brand-led creativity and innovation powerhouse which bring to life the LEGO® Group mission to inspire and develop the builders of tomorrow.
This pivotal role supports LEGO® Retail in this mission by driving the strongest product plans to drive inspiration, discoverability and conversion, driving Active Base of our shoppers and consumers.
Do you have what it takes?
The ideal candidate holds a bachelor / master’s degree preferably in marketing/international business, and proven track record working in category management, business insights, planning or relevant consulting/business development roles; together with extensive experience in understanding consumer needs and the retail environment.
Furthermore, commercial mindset and full comprehension of marketing and sales principles, working in a global business with strong multi-cultural teams, encouraging strong relationships, team spirit and culture.
The successful candidate will also demonstrate
- Advanced analytical skills, data-driven ways of working with experience utilizing corporate data platforms and dashboards to provide in depth analysis, insight and reporting
- Solution-driven and result-oriented approach
- Relevant professional experience in category management, business insights, project/portfolio management, marketing or relevant consulting/business development roles
- Effective influencer and natural collaborator with a strong track record of successful stakeholder management
- Comfortable presenter, able to tell a compelling story through rigorous data and insights
- Proven track record working in a global business with strong multi-cultural teams, fostering positive relationships, team spirit and culture.
- Advanced English language skills, both written and oral
It will be an advantage if you bring
- Experience in trade or sales
- In-depth knowledge & passion for Toy Category
- Broad knowledge of merchandising and retail supply and operations topics and good knowledge of other functional areas involved in the Category processes
- End-to-End understanding of the product creation process and support the Product Development team with metrics and insights
- Experience leveraging specific corporate data platforms (Power BI, Tableau, Adobe Analytics) and extensive use of Microsoft office programs (e.g. PowerPoint, Excel, Word)
- A hunger for learning and desire to elevate our marketing activation within our LEGO® Retail business
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
