Who We Are
Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.
To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.
What You'll Do
As a Regional Recruiting Marketing & Employer Branding Manager for Asia Pacific, you will:
- Lead the localization and execution of BCG’s global employer branding strategy for the Asia Pacific region, adapting it to meet diverse market needs.
- Drive strategic marketing initiatives to position BCG as an employer of choice for both traditional consulting and digital talent profiles.
- Manage and optimize paid and organic social media campaigns across AP, ensuring effective candidate engagement and quality applications.
- Build strong relationships with local recruiting teams to accelerate hiring efforts and plan & execute flagship hiring events, with a focus on key initiatives, including Women@BCG.
- Develop compelling content for platforms like LinkedIn, BCG Careers (#BCGLife), and local job boards to enhance BCG’s online presence.
- Track, analyze, and report on the performance of recruiting marketing campaigns, offering data-driven insights to improve ROI.
- Manage and mentor a team of employer branding specialists within the AP Recruiting Marketing Hub, fostering a collaborative and innovative work environment.
What You'll Bring
- Experience: 5+ years in employer branding, recruiting marketing, or a related field, with hands-on experience in managing social media campaigns and content strategies.
- Leadership Skills: Proven ability to manage and develop a diverse, cross-functional team, aligning efforts with broader organizational goals and effectively driving the achievement of project objectives.
- Analytical Expertise: Strong data-driven decision-making skills, with experience using analytics to measure and improve campaign effectiveness.
- Communication: Excellent verbal and written communication skills to engage stakeholders, develop trust-based working relationships, and create compelling messaging to support accelerated hiring efforts and strengthen branding.
- Regional Knowledge: A solid understanding of the Asia Pacific talent market and its unique challenges and opportunities.
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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