About Amartha
At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We've supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.
About The Role
We are looking for a dynamic Employer Branding Specialist to join our team at the field office. In this role, you will lead our employer branding initiatives, build relationships with universities, and enhance our visibility in the talent market.
Responsibilities
- Build and maintain partnerships with universities, vocational schools, and training centers
- Source and collect over 1,000 CVs per month to maintain a strong candidate pipeline
- Execute branding initiatives to attract top talent and strengthen Amartha's employer presence
- Plan and attend career fairs, campus events, and recruitment drives
- Monitor industry trends and competitor strategies to improve recruitment efforts
- Implement outreach programs to attract and engage potential candidates through social media, networking, and on-the-ground activations
- Identify new recruitment channels and local hiring opportunities to improve candidate reach
- Work closely with recruitment, marketing, and operational teams to ensure aligned employer branding strategies
- Track industry trends, competitor hiring strategies, and talent acquisition innovations to refine recruitment efforts
- Monitor and report on employer branding metrics, including CV pipeline growth, event impact, and hiring conversion rates
Requirements
- A Bachelor's degree in Marketing or prior experience in employer branding roles is preferred
- Strong interpersonal skills with the ability to forge and maintain relationships with educational institutions and potential candidates
- A self-starter who can identify opportunities, think creatively, and execute strategies effectively
- A keen interest in employer branding and a desire to help shape the future of our workforce
- Ability to manage multiple projects simultaneously while maintaining a high level of accuracy and attention to detail
- Ability to collaborate well with cross-functional teams and work in a fast-paced environment
- Proven ability to drive employer branding initiatives that generate over 1,000 CVs per month through strategic partnerships, recruitment events, and digital outreach
At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.
We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.
