Role: Festival Marketing Manager (Love Supreme Festival & The Long Road)
Reports into: Head of Festival Marketing
Location: Farringdon, London + onsite festival locations during summer weeks.
Contract Type: Full Time, Permanent
Salary: £35,000 - £38,000
Location: Hybrid - Farringdon
Start Date: ASAP
PLEASE READ TO THE END FOR HOW TO APPLY FOR THIS ROLE
Who we are:
U-Live collaborates with creatives across music, arts and culture to curate and produce unique entertainment and lifestyle experiences. We have held events in rolling greenfields, derelict warehouses, intimate club spaces, decorated music halls, a royal park and even the Metaverse. Working across genres and demographics, we are knowledgeable, adaptable and daring, producing our shows from the ground up and transforming spaces to create unforgettable musical experiences.
Music sits at the heart of everything we do from traversing stateside country to global jazz, from cutting edge electronic music in house and techno to world-renowned heritage artists and much much more.
About this role:
This is an ideal role for a marketing professional with proven experience in driving marketing campaigns with clear KPI’s and a strong understanding of niche music worlds. You will primarily be working on Love Supreme & The Long Road festivals plus upcoming projects across the company for these event brands and beyond.
Love Supreme is Europe’s largest outdoor jazz festival, curating a cross-generational bill across the jazz, soul, funk and R&B spectrum. Previous artists include Erykah Badu, Olivia Dean, Herbie Hancock and Earth, Wind & Fire.
The Long Road is a three-day celebration of Country and Americana music and culture and one of the UK’s fastest growing country music festivals. Previous artists include Don McLean, Margo Price, Kip Moore & Cam.
The ideal candidate will have a passion for niche/genre-focused music and be able to tailor their campaign to specific event audiences. They will be constantly on top of the latest trends in music and events marketing. You will be working alongside the wider festival teams (including programming, operations and ticketing) to plan, produce and deliver marketing campaigns for the festivals throughout the year to drive ticket sales. Candidates must have experience in executing data driven marketing deliverables and strategies. Content creation and creative input is a key part of this role, so we are looking for someone creatively minded who will bring fresh and exciting ideas to the table.
This role will also require you to work on site at festivals during the summer months and attend occasional live events in the evenings and on weekends.
2025 Onsite Dates: Love Supreme Festival 3-7 July 2025 / The Long Road 21-25 August 2025
Responsibilities
- Manage the creation, strategic approach, delivery and reporting for festival marketing campaigns with a ticket sales focus
- Own and manage the marketing budgets for each event
- Deliver the paid marketing campaign, liaising with paid media agencies, artist teams, ticketing, sponsors and festival partners. Liaise with external agency partners on PR, design, web design
- Procure, review and manage external agency resources
support to manage the timeline of comms for festivals
- Representative for festival’s marketing and communications activities
- Manage the Marketing Executive/Marketing Assistant to ensure admin tasks are completed to high standards, supporting on these tasks when necessary
- Work with Programming team to develop external brand-building activities (including companion events, showcases etc.) and drive sales and brand awareness Research, analyse and suggest potential partner relationships for our festival brands.
Creative
- Collaborate with the team and external designers, photographers and videographers to create and produce a broad range of creative marketing assets
- Brief team and external suppliers on asset and copy creation that understands and develops event brand’s tone of voice and visual tone
- Work on-site at festivals to create engaging social content live from our events including working with artist teams and event team.
- Have a deep knowledge and understanding of the festival genres / histories and maintain your understanding of wider music events and trends
Targets and Reporting
- Regularly assess and report on the results of campaigns and implement improvements where necessary
- Significantly contribute to our goal of developing festival brands and reaching ticket sales targets
- Measure and report on ticket sales against marketing campaign activity
- Managing ticket agent marketing activity
- Lead on Support the gathering and analysis of digital marketing data across paid marketing, CRM and organic social to inform future strategy
The ideal candidate will have:
Essential
- 2 years experience in a similar role
- A passion for live music, attending festivals and live gigs
- Proven experience of owning all facets of a multi-channel marketing campaign
- A strong grasp of social media marketing, knowledge of the latest trends and passion for innovative ideas
- Experience in executing and reporting on paid media strategies
- Experience in managing and reporting on campaigns
- A good eye for design (basic Adobe Photoshop / Premiere skills are a plus)
- Great written and communication skills
- A passion for content creation
- Attention to detail
Desirable
- A passion for live music, attending festivals and live gigs particularly the worlds that Love Supreme and The Long Road draw from
- A curiosity and passion for niche musical worlds, both heritage and contemporary artists and scenes.
- Strong initiative to find new ways to promote our events and ability to develop those ideas autonomously
To apply for this role, please email Ann-Marie.ledgister@u-live.com with your CV and a short cover letter telling us why you would be perfect for this role.
If you have any specific requirements for the interview process please let us know.
