Key Responsibilities:

Strategic Planning and Execution

Design and execute the employer branding strategy to attract, engage, and retain top talent across multiple regions.
Develop and oversee the implementation of initiatives that promote the bank’s culture, values, and EVP both internally and externally.
Align branding efforts with the bank's business goals, diversity & inclusion strategy, and HR initiatives.

Content and Campaign Management

Lead the creation of compelling content, including videos, blog posts, social media posts, and employee testimonials, to enhance employer brand visibility.
Oversee social media strategies to engage potential hires and current employees, maintaining an active presence on LinkedIn, Instagram, and other relevant platforms.
Manage all stages of digital campaigns, from concept to execution and analytics, ensuring optimal ROI and high engagement rates.

Team Management

Lead, mentor, and manage the employer branding team, fostering a high-performance culture and continuous professional development.
Collaborate with recruitment, HR, and marketing teams to ensure branding initiatives are aligned and resources are effectively utilized.
Facilitate team meetings, performance reviews, and professional development initiatives to support team growth and alignment with company goals.

Campus, Early Careers Engagement and Career Fairs

Develop and manage university and graduate program partnerships, attending events and coordinating employer branding initiatives across key campuses.
Drive employer branding strategies specifically tailored to early careers and graduates, aligning with the bank’s recruitment objectives and brand values.
Plan, organize, and manage career fairs and on-campus recruitment events to enhance the bank’s visibility and attract high-potential talent.

Stakeholder Collaboration

Serve as the key liaison with senior leaders, HR, marketing, and business units to enhance brand visibility and alignment.
Work closely with business units to understand talent needs and ensure branding efforts reflect the bank’s unique selling points as an employer.
Collaborate with external vendors for events, branding materials, and digital campaigns when necessary.

Analytics and Reporting

Monitor and analyze employer branding metrics, including campaign engagement, recruitment conversion rates, and social media reach.
Regularly report on branding initiatives’ performance, presenting findings and insights to senior management and recommending enhancements as needed.

Qualifications and Skills:

Bachelor’s degree in Marketing, Business, Human Resources, Communications, or a related field.
Minimum 7 years in employer branding, recruitment marketing, or talent acquisition; experience in the banking or financial services industry is a plus.
Proven experience in leading a team, with strong mentorship and team-building skills.
Proficiency in social media platforms, campaign analytics, and digital content creation. Familiarity with employer branding tools and platforms is an advantage.
Strong communication, interpersonal, and presentation skills; ability to influence and engage stakeholders at various levels.
Demonstrated ability to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment.
This role may require occasional travel for events and partnership engagements.

Confidential jobs