TITLE: Brand Marketing Manager
POSITION TYPE: Full-time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. we're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com.
WHO we’re looking for:
We are looking for a Brand Marketing Manager who will be responsible for ensuring and supporting executional excellence of all brand marketing initiatives in the Brand Marketing team. You will support Sr. Marketing Managers to drive creative and integrated briefs, creative development, project management, stakeholder management, agency and creative partner management, budget management and the integrated go-to-market process across multiple projects and campaigns. You will be responsible for ensuring that brand standards are met for all projects to drive consistency and authenticity of all branded assets within and across vertical business units.
Throughout the creative development process, you will help provide and track feedback from various partners, including business owners, leadership, Legal, Product Marketing and the integrated marketing team. You will also work with Brand Governance to ensure compliance with brand standards. You will support the development of messaging toolkits and other components of the campaign, from communication strategy, to film scripts, to digital assets and campaign launch toolkits. You will also support senior leadership on project management with agency partners, internal stakeholders and to make sure projects are organized and represented in the best possible way.
The Brand Marketing Manager will be responsible for attending post-launch tracking and optimization meetings to ensure that our campaign assets are effective. If they are not, you will catalyze requests for optimization as a means of hitting our key campaign KPI’s. You will be fluent in turning channel reporting data into actionable recommendations, analysis, and postmortem.
Role and Responsibilities:
- Work with and inspire agencies and cross functional teams to dream big, think big and execute world-class ideas that disrupt culture, drive brand relevance, and increase sales.
- Understand the marketing communication tool set and support integrated communication plans.
- Collaborate closely with the team to scope, track, manage, and launch internal and external marketing campaigns.
- Coordinate efforts with global marketing and communication teams to ensure consistent messaging across all platforms and audiences.
- Support Brand Marketing leadership in developing communications strategy, value proposition development, integrated marketing launch briefs, creative briefs, launch strategies, launch ideas and tracking/providing creative feedback.
- Partner with internal marketing teams, including Business Owners, Product Marketing, Legal, PR, and the integrated marketing team to review and approve all branded elements for launch materials and advertising including but not limited to: TVC/OLV scripts, naming/logos, Messaging Toolkits, Campaign Toolkits, OOH, OLA, Paid Social, Paid Search, Digital Content, .com, Product Packaging and Printed Collateral.
- Partner with Brand Governance to ensure compliance with Brand Guidelines and Standards across all campaign elements.
- Partner across business units with product and retailer marketing and sales to track new product launches and features, leverage brand messages and identify promos/bundles.
- Ensure created assets keep a consistent tone with relevance to the brand and target audience.
- Own and drive the asset management and delivery process of trafficking and shipping to ensure a smooth launch.
- Manage and represent Brand Marketing in the post-launch optimization process with the integrated marketing team.
- Partner closely with Brand Marketing Finance counterpart to ensure all projects are updated in the system in a timely manner for accounting purposes.
- Partner with Legal/Risk departments to ensure review and approval of all external marketing campaigns.
- Keep current with branding, carrier and partner branding and guidelines for use on co-branded materials.
- Prepare progress, expenditure, and other related reports as directed by management.
Required Experience and Education:
- Bachelor’s degree in relevant fields - advanced degree in lieu of experience.
- 5+ years of brand and creative marketing experience with a leading creative agency, a top tier CPG, Consumer Electronics or tech company.
- Strong understanding of storytelling, the creative process and brand development.
- Strong Project Management and production experience.
- Strong experience working with creative agencies.
Necessary Skills and Attributes:
- Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Excellent communication skills with the ability to lead and build relationships with cross-functional teams and interface with senior and executive leadership both internally and externally.
- Strong presentation skills.
- Solutions focused problem solver comfortable working under tight deadlines and in environments with a high degree of ambiguity and uncertainty.
- Proactive, ability to prioritize projects and adjust as needed.
- Ability to manage budgets.
- Can quickly learn, master and own network systems and processes.
- Positive attitude, team oriented, optimistic, flexible, solutions thinker, problem solver.
- Relentlessly driven to contribute to a high performing team on high profile campaigns.
Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we’ll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
- Medical Plans
- Dental Plans
- Vision Plan
- Life & Accidental Death & Dismemberment
- Short-Term Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
- 401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
