Position: Social Media Manager
Brand: Youth to The People
Location: El Segundo, CA
Job Description
The Social Media Manager will lead all facets of our social media to boost brand awareness and engagement, including developing and executing creative content strategies, managing social media calendars, and tracking performance to maximize impact. This role demands exceptional communication skills for presenting strategies and results to internal stakeholders, a keen awareness of social media trends, a passion for crafting compelling content, and strong analytical skills.
Job Responsibilities
- Develop and manage social media content calendars across all platforms, encompassing always-on activity, new product launches, and brand campaigns.
- Lead content ideation and creation (photo, video, graphics), both independently and in partnership with internal creative teams and external agencies, ensuring high-quality, on-brand assets.
- Own social-first content shoots and productions, and partner closely with creative internal partners and agencies.
- Own brand voice and copywriting needs as it pertains to social content.
- Collaborate closely with the DMI & US Influencer Marketing team to seamlessly integrate influencer activations into the social media strategy and content calendar.
- Utilize community insights to drive content creation and strategic partnerships.
- Own relationship with internal data teams and external analytics platform partners such as Dash Hudson to extract actionable insights and optimize content strategy.
- Deliver regular (monthly, quarterly, campaign-specific) reports on key social media metrics to internal teams and key stakeholders.
- Stay ahead of the curve on social media trends, competitive activity, and emerging platforms. Share relevant insights and recommendations to inform content strategy.
- Manage the social media budget, ensuring efficient allocation of resources to maximize impact and ROI.
- Communicate social media plans, calendars, and performance results to key internal stakeholders, effectively managing feedback loops and cross-functional alignment.
- Understanding of key platforms like Dash Hudson, Trello, Asana, OPERA, and any other relevant platforms as needed to analyze, manage, and deliver content.
- These job responsibilities are subject to change in accordance with business necessity. Other duties as assigned.
Values
Successful employees should be adaptable in using their organizational skills to prioritize tasks and opportunistic in taking ownership of various projects. Have the urgency to anticipate busy schedules and teamwork to communicate with other members of the department/store to complete assignments on time and accurately. Possess openness in their problem solving and integrity in their research to effectively address the needs of the company. Regular attendance in conformance with the standards, which may be established by the company from time to time, is essential to the successful performance of this position.
Specific Job Knowledge, Skill And Ability
- Exceptional written communication skills: You'll be the voice of Youth To The People online, crafting compelling copy that resonates with our audience.
- Social Media Savvy: You live and breathe social media, with a deep understanding of platforms, trends, and online communities.
- Digital Storytelling & Design: You excel at crafting visually engaging stories for social media, with a keen eye for design and aesthetics.
- Creative & Innovative: You're a creative thinker who's not afraid to push boundaries and experiment with new ideas.
- Project Management Prowess: You're highly organized with strong project management skills, able to juggle multiple priorities effectively.
- On-Brand Personality: You're fun, outgoing, and passionate about the Youth To The People brand, with a pulse on relevant trends (pop culture, fashion, beauty).
- Resourceful & Solutions-Oriented: You're a proactive problem-solver who can independently source content, identify opportunities, and find creative solutions.
- Passionate & Dedicated: You're eager to make a tangible impact and are driven to elevate the brand's social media presence every day.
Qualification Standards
- Education/ Experience/ Licenses or Certifications
- Four-year degree preferred
- 4 years of social media experience
Salary Range: 92k-125k base + bonus
