We're looking for a highly creative and strategic Social Media Manager for a global leader in luxury experiential travel. Our ideal candidate has deep cross-platform social media expertise, a keen eye for luxury brand aesthetics, and a passion for digital storytelling.
PLEASE NOTE: to be considered, you must have a social media portfolio or links to social media campaigns/posts you created. We'll want to see your work!
This role is pivotal in enhancing their online presence, engaging with an ultra-high-net-worth audience, and reinforcing the brand’s position as the leader in luxury African travel.
As most social media positions go, this is not a 9-to-5 role. We're looking for someone who can work flexible hours to ensure timeliness and responsiveness across digital communications. So while this is a remote position that offers the benefits of flexibility, it also requires a commitment to being "always on," as expected for a role at this level of responsibility. This unique opportunity is ideal for eager professionals who value remote work and thrive in a dynamic, fast-paced environment.
Key Responsibilities:
- Content Calendar Management: Create and maintain a comprehensive content calendar, scheduling posts and campaigns across all platforms to ensure consistent and strategic messaging.
- Social Posting: Plan, create, and post engaging Stories, feed posts, and other content tailored to each platform, maintaining high aesthetic standards and alignment with brand guidelines.
- Reels & Video Creation: Produce visually captivating Reels and videos for Stories and feed posts on select channels to enhance engagement and showcase the brand’s luxury ethos.
- Community Engagement: Actively respond to inquiries, comments, and messages on all social channels in a timely and professional manner to foster community, enhance brand loyalty and increase engagement on posts.. Forward any sales leads to the Sales Team
- Competitor Analysis: Regularly review and analyze competitor activity and industry trends to identify opportunities and ensure ROAR AFRICA remains a leader in the luxury travel market.
- Content Review & Approval: Collaborate with the marketing team to draft, review, and secure approval for copy and visuals before publishing.
- Photo & Video Management: Work with photographers and videographers to source and manage high-quality visuals for use across social platforms, ensuring they meet the brand’s luxury aesthetic.
- Performance Analytics: Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize strategies and improve engagement, reach, and ROI.
- Advertising Campaigns: Create and manage social media advertising campaigns tailored to ultra-high-net-worth individuals, driving brand awareness, engagement, and conversions.
- Brand Standards Compliance: Ensure all content adheres to ROAR AFRICA’s luxury brand standards, showcasing elegance, exclusivity, and authenticity in every detail.
- Collaboration: Partner with the marketing team, content creators, and external stakeholders to align social media initiatives with broader marketing objectives.
Qualifications/Requirements:
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 3+ years of experience in social media management, preferably within luxury travel, lifestyle, or high-end brand industries.
- Exceptional understanding of luxury brand aesthetics and audience engagement strategies.
- Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
- Strong storytelling skills with the ability to create captivating narratives that resonate with an elite global audience.
- Experience managing social media advertising campaigns with a focus on ROI.
- Knowledge of sustainability and conservation issues in travel is a plus.
- Detail-oriented with excellent organizational and time-management skills.
- Exceptional collaboration and communication skills, thriving in fast-paced environments and capable of managing multiple projects simultaneously.
- Ability to work outside of M-F, 9-5 - must be available and accessible nights and weekends (within reason)
What We Offer:
- Competitive salary and the chance to travel to some of the most beautiful destinations in Africa.
- The opportunity to work closely with visionary leadership and an elite team in the luxury travel industry.
- A dynamic, fast-paced work environment where excellence is the standard.
- Enrollment in our employee 401k program after one year of employment
- 15 days annual Paid Time Off
- A vibrant workplace culture that values creativity, innovation, and collaboration and moves at pace
