Position: Assistant Social Brand Manager – TikTok Location: Wimbledon (Hybrid, 2 days in the office)
Reports to: Senior Social Brand Manager
Direct Reports: n/a
Scope / Brands: All Wella Company brands excluding GHD
About Wella Company
At Wella Company, WE empower individuals to transform their look, feel, and lives through beauty. We are a global leader in professional beauty, owning iconic hair and nail brands such as Clairol, Nioxin, Wella Professionals Haircare, and OPI Nails. Our culture embraces creativity, collaboration, and an owner’s mindset, enabling our team to deliver innovative solutions and significant business impact.
Role Overview
We are seeking a dynamic and innovative Assistant Social Brand Manager with a passion for TikTok and social media trends. This role focuses on leveraging TikTok to drive brand awareness, engagement, and sales across our portfolio of consumer brands. In addition to creating and analyzing impactful content, you will manage relationships with content, influencer, and platform agencies to ensure seamless execution of our social strategies.
Key Responsibilities
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Agency Management: Lead day-to-day interactions with external content, influencer, and platform agencies to ensure alignment with Wella's goals and brand guidelines for all social activation plans. Monitor performance and provide direction to optimize results.
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Influencer Team Collaboration: Collaborate with the Influencer and Brand Managers to amplify brand visibility via share of voice, credibility and resonance via engagement rate and conversion via drive to Ecom or Tiktok shop by ensuring our other go to market plans connect with our owned, earned and paid efforts on the Tiktok channels.
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Platform Optimization: Stay updated on TikTok's evolving features and best practices, and work with agencies to maximize platform functionality and integrating in to plans how to leverage them to grow the reach, resonance and impact for the Wella brands.
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Analytics & Performance Monitoring: Track and analyze TikTok performance metrics, providing actionable insights to optimize reach, engagement, and conversion rates. Ensure reporting from agencies is consistent and aligned with KPIs.
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Cross-functional Collaboration: Work closely with internal marketing, PR, and digital teams to maintain a cohesive brand presence across all channels. Work closely with the Tiktok shop representative of the Ecommerce team to ensure a cohesive plan across owned, earned and paid activation driving to deliver our targets for Tiktok shop across all the brands that operate on that platform.
Qualifications & Skills
What We Offer
EEO OPPORTUNITIES
Wella Company wants to meet the aims and commitments set out in its equality policy. This includes not discriminating under the Equality Act 2010 and building an accurate picture of the make-up of the workforce in encouraging equality and diversity.
We offer equal employment opportunity to qualified individuals without regard to race, religion or belief, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital or civil partnership, pregnancy and maternity, veteran status, or any other characteristic protected by law. Wella Company with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at: https://www.wellacompany.com/consumer-affairs
We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
English - Please click on this link to review the Notification of Equal Opportunity Rights poster
