Playing a lead role in the growth efforts for one of the fastest growing e-commerce companies in the UK.
About Rise & Fall
We are one of the fastest growing startups in the UK and are soon to launch internationally. We've shipped over 100,000 products, tripling revenue in 2023, and more than doubling again last year.
We offer luxury clothing and homewares, but without the luxury prices. We connect our customers with the best manufacturers in the world so they can buy the highest quality goods straight from the factory floor at prices that are 40-80% less than usual.
We are the antithesis of fast fashion and serious about sustainability and conscious consumption. We are B Corp certified, have removed all hard chemicals from our supply chain and use mostly organic inputs (cottons, linens etc). Last year we donated over £20,000 to homelessness and women's support charities.
We have been on a rocketship trajectory and are hugely ambitious. We're on a mission to become one of the largest luxury goods retailers in the world over the next 10 years, significantly reshaping the industry as we grow.
If you'd like to join us on this wild journey, then read on below and join our incredible team ✌
About The Role
We are looking for an ambitious Growth Marketer to help us grow past nine figures in annual turnover. As Growth Marketing Manager, you will be expected to take ownership of key channels & tactics to deliver results. You will work directly with the Head of Growth in a fast-paced environment, equipped with cutting-edge tools, working alongside a team and partners at the top of their game.
You will play a key role in our retention, experimentation and paid acquisition efforts during an exciting period of product scaling, team expansion and international launches. This is an incredible opportunity to contribute, learn and be challenged at a unique stage of our business.
This is the perfect role for an expert digital marketer who has a solid foundation in direct-to-consumer acquisition and retention, looking to take ownership, innovate and become the best at what they do.
We don't believe age is necessarily a marker of ability or experience, we favour self-starters who are always looking for new ways to improve their results, the business, and themselves.
Joining the Rise & Fall team at this exciting, early stage of our journey will require you to be someone who thrives on getting stuck into challenges. By being curious, a fast learner who quickly adapts and has a bias for action.
The type of person you are and your values are just as important to us as your skills and experience, as we are passionate about building an exceptional team of people who work well together.
What do those values look like?
- Customer obsessed
- High-performance
- Take the initiative
- Feedback is a gift
- Enjoy the Ride
Key Responsibilities
Own Email & CRM Strategy
- Design, write and execute email marketing campaigns to drive customer engagement, retention, and revenue growth
- Optimise email performance through segmentation, A/B testing, and analysis of key metrics
- Maintain and improve our CRM system to ensure customer data integrity
- Revamp automated flows for onboarding, re-engagement, and lifecycle marketing, in collaboration with our brand, product and growth teams
Lead Experimentation Pipeline
- Setup and take end-to-end ownership of growth experimentation sprints for all tests across our website and marketing channels
- Work with the Head of Growth on defining hypotheses and prioritisation of tests, then lead setup and management of the pipeline
- Analyse test results to determine impact, scaling successful experiments, and documenting learning
- Stay up-to-date with industry trends, emerging technologies, and best practices in growth marketing. Experiment with new tools and tactics to improve conversion
Support Paid Acquisition
- Assist in the development and optimisation of paid marketing campaigns across platforms (e.g., Google Ads, Meta)
- Collaborate with creative teams to ensure winning messaging in paid videos, by obsessing over hook, hold, click and conversion rates
- Champion the flawless execution of paid ad setup alongside agency partners, by maintaining data integrity and digital asset management
- Through regular prospect/customer interviews, generate valuable insights on our brand persona(s) to refine and improve our marketing comms
3 reasons this role is exceptional
- You will learn a lot and be given responsibility in your area. Working alongside brilliant people you will learn how a variety of functions inside a business work, because that's how great startups do it
- The company has found product-market fit in a massive category
- Our co-founders are experienced and well connected in the startup world. This means even if you leave, you'll have doors opened up for you - we have a strong record of helping people who are moving on find the right home
Requirements
About you
- 2-5 years of experience in growth marketing for a consumer scale-up
- Excellent understanding of digital marketing, customer acquisition, and retention strategies
- Experience with data-driven decision-making and proficiency in analytics tools
- Expert in Klaviyo, including independently setting up flows, campaigns, triggers and segments
- Entrepreneurial attitude to get things done, with a willingness to fail and learn
- Excellent time management, communication, and project management skills, with the ability to multitask and adapt to shifting priorities
- Team player with a positive attitude, even when working under tight deadlines
- Obsessed with creative ideation and testing
Benefits
The package
- Competitive salary, depending on experience
- Lovely, bright and spacious office near Portobello Road
- Work alongside a team of ambitious superstars
- Holiday: 25 days + bank holidays (33 total)
- Generous discount on all Rise & Fall product + free product each season
- Lots of fun! Great culture with regular team socials & events
