Do you have an interest in acquisition marketing? If you’ve got technical marketing expertise and direct response strategy, planning and implementation experience, this could be the role for you. We’re looking for a SME Acquisition Marketing Manager to join our SME Marketing Team for a 12-month fixed term contract.
You’ll deliver online and offline direct response lead generation activity. You'll develop and implement effective plans to gain new small to medium enterprise (SME) clients, helping AXA Health grow profits and meet sales targets.
At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least 40% of your week away from home, moving to the majority of your working week from September 2025. Away from home means either attendance at our Tunbridge Wells office, visiting clients or attending industry events.
We’re also happy to consider flexible working arrangements, which you can discuss with Talent Acquisition.
What you’ll be doing:
- Develop and deliver direct lead generation activity to acquire customers, through multiple channels.
- Manage campaigns across channels including paid search, SEO, email, display, third-party lead generators, introducers, video, social media and cold email, while ensuring continual optimisation for conversion.
- Adopt a test and learn approach to explore new offline direct response channels. Find new ways to drive leads on a longer-term basis.
- Develop annual forecasts across all channels to drive cost efficiencies and quality.
- Establish requirements and create actionable management information (MI) and reporting to monitor and evaluate the effectiveness of plans, activity and channels to optimise lead generation activity.
- Work closely with AXA Health colleagues ensuring overall acquisition activity is aligned.
- Ensure plans and activity are managed within allocated budgets.
- Support SME pages of axahealth.co.uk including working with the Optimizely CMS to create and publish pages.
Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply.
What you’ll bring:
- Significant technical marketing expertise in lead generation, data management and analytical skills, working to cost per acquisition metrics – essential.
- Experience in direct response strategy, planning and implementation – essential.
- Budget and supplier management skills, with understanding of direct response key performance indicators (KPIs) – essential.
- Relationship management skills.
- Commercial and strategic awareness.
- Knowledge of health insurance and health services products available from AXA Health and wider marketplace.
- Project management skills.
- Professional qualification in marketing such as IDM or CIM (or digital equivalent) – preferred.
Internal candidates are encouraged to apply for this role as a secondment opportunity through the internal careers site.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.
This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years.
What we offer:
At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:
- Competitive annual salary up to £45,000 dependent on experience
- Discretionary company & performance-based bonus
- Contributory pension scheme (up to 12% employer contributions)
- Private health cover
- Life Assurance (up to 10 x annual salary)
- 28 days annual leave plus Bank Holidays
- Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
- AXA employee discounts
- Gym benefits
To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to jennifer.manuel@axa-uk.co.uk.
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Who we are:
At AXA Health, we help our members be the best version of themselves by providing access to health and wellbeing support for mind and body. We’re transforming our business by developing easy, efficient, digital experiences for our customers. We’re a collective of specialists passionate about helping our members flourish, whether that’s individuals and families, small businesses or huge corporates.
