Marketing Manager

Coopers LLP • Full-time • Remote (California, United States, US) • $120k - $175k / year • 2w ago

Our Firm, Mission, Culture, and Core Values:

Come join our growing firm! Coopers LLP makes society safer by holding wrongdoers accountable in ways that raise consciousness regarding potentially dangerous behaviors while ensuring just compensation for our clients.

Founded on the principle that achieving success for our clients comes only from fulfilled people who remain civil in the legal system’s adversarial process, Coopers LLP is constantly working to create the best culture of any law firm. Fostering a collaborative team culture and open-door environment that supports each employee’s personal and professional growth and ensures the firm is a pleasant and fun environment is of utmost importance to our firm. We love what we do, and it shows.

Our core values are Relentless, Committed, Candid, Respectful, Collaborative, and Wise. We invite you to read more about our core values on our website’s career page.

Position Summary:

The Senior Marketing Manager will lead the marketing efforts for Coopers LLP under the strategic direction of the Fractional Chief Marketing Officer. This role is responsible for crafting and executing innovative marketing strategies to enhance the firm’s visibility, attract new clients, and strengthen relationships with existing clients and referral networks. Reporting directly to firm leadership, the Senior Marketing Manager will oversee all aspects of marketing, from digital campaigns and content creation to brand management and performance analytics, ensuring that the firm’s mission and values are effectively communicated across all channels. This is an opportunity to make a meaningful impact by driving growth and fostering client trust in a highly competitive legal market.

The below is not an exhaustive list but provides an expectation of the likely day to day responsibilities. The Paralegal should be prepared to work autonomously and respond as required to ensure a high level of service is always maintained. All responsibilities should be carried out in accordance with firm protocols, policies and procedures and best practices.

Essential Duties and Responsibilities:

The essential functions include, but are not limited to the following:

Manage marketing team and vendors, including creatives, graphic designers, printers, website developers, and merchandise suppliers, ensuring smooth project execution and adherence to timelines.
Manage targeting and business generating initiatives for the firm.
Develop and execute marketing and communications plans for the firm’s sponsored events, including onsite activities.
Coordinate business development initiatives with the firm’s partners.
Track and analyze marketing performance to optimize campaigns and improve ROI.
Oversee content marketing plan, including development and distribution of content, as well as collateral production.
Manage the firm’s online presence, including website content, SEO, PPC campaigns, and social media platforms

Required Skills & Education

Bachelor’s degree in Marketing, Communications, Business Administration or a related field.
At least seven years of marketing or communications experience in a similar role.
Prior management experience preferred.
Professional services and / or law firm experience is appreciated but not necessary.
Experienced with digital marketing tools and platforms (e.g., Mailchimp, Google Ads, Facebook Ads, WordPress, Google Analytics).
Strong project management skills with an ability to manage multiple projects simultaneously.
Excellent written and verbal communication skills.
Proficient in Microsoft Office and Google Suite.
Comfort with learning new applications is essential.
Familiar with content management systems and social media platforms.
Ability to work autonomously and be a proactive self-starter with close attention to detail and an ability to understand the importance of detailed work within a larger context.
Ability to communicate clearly, concisely, and grammatically-correct in written and verbal communications.
Ability to plan, organize, and carry out multiple related activities.
Ability to work under tight deadlines and multi-task across several different departments and time zones in a fast-paced office environment.
Ability to make recommendations to effectively resolve problems or issues by using judgment that is consistent with the firm’s standards, practices, policies, procedures, and local regulations.
Must be flexible and able to respond quickly and positively to shifting demands and opportunities.
Ability to collaborate in an effective and mature manner with co-workers, vendors, and clients.
A positive, can-do attitude.
Demonstrated employment stability.

Physical Demands and Work Environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

Sitting
Filing
Standing
Light lifting
On-site marketing support at sponsored events

Benefits:

Coopers LLP understands that the best way to provide superb service to our clients is to ensure that our employees love their jobs and the atmosphere they work in. A great culture starts with providing well for our employees. Our team members enjoy a positive working environment with opportunities for professional growth through training and advancement from within the organization. Our team members also enjoy a comprehensive benefits program including:

Annual performance-based bonus;
Employer-paid medical, dental and vision insurance;
Competitive pay;
Automatic 401(k) plan contribution by the Firm;
Competitive vacation and holiday policy;
PTO for staff professional development activities.

Growth:

We encourage our employees on their path to personal and professional growth. We offer a robust growth program that assists employees with envisioning and accomplishing their personal, professional, and financial goals.

Note:

This job description in no way states or implies that these are the only duties to be performed by the employee(s) of this position. Team members will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.

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