Future B2B is a global platform connecting sellers with B2B buyers across 15+ industries through specialist-led content, events, and advertising. Our brands - which include SmartBrief, ActualTech Media, ITPro, TV Technology, Tech & Learning, and AV Technology - inform, engage, and inspire nearly 10 million industry leaders every day. Through a combination of a technology-led platform and deep industry expertise, Future B2B delivers timely and relevant news, webinars, events, and content to a highly engaged audience around the globe.
What You'll Be Doing...
Reporting to the Events Director in B2B, the Senior Marketing Manager's primary goal is to collaborate with them to drive top-tier delegates and registration revenue for our Media Entertainment, AV & Audio, and Education events in the B2B portfolio. Additionally, you will provide crucial support to sales efforts by crafting compelling go-to-market materials and boosting visibility among potential sponsorship clients.
Your responsibilities include partnering with the ED to execute comprehensive 360-degree marketing strategies for our events, encompassing email campaigns, partnerships, PPC, social media, advertising, print and digital initiatives, sales campaigns, and PR efforts. Proficiency in content development and copywriting is essential, with assistance from our editorial teams.
Experience That Will Put You Ahead Of The Curve...
- 2-3 years experience at a marketing manager level
- Proficient in marketing principles, with a grasp of ROI and measurement metrics
- Demonstrated project management prowess
- Ability to cultivate an understanding of target audiences and product offerings
- Able to foster teamwork and collaboration
- Proficiency in Gsuite suite (Docs, Sheets, and Slides)
- Familiarity with email platforms such as Adestra, Selligent, and Swoogo is advantageous
- Proficiency in utilizing CMS for website development, particularly in programs like Swoogo
What's In It For You...
The expected range for this role is £29,000 - £50,000
This is a Hybrid role from our Bath Office, working three days from the office, two from home.
- Uncapped leave, because we trust you to manage your workload and time
- When we hit our targets, enjoy a share of our profits with a bonus
- Refer a friend and get rewarded when they join Future
- Wellbeing support with access to our Colleague Assistant Programmes
- Opportunity to purchase shares in Future, with our Share Incentive Plan
- Plus more great perks based on your location
Internal job family level P5
Who Are We...
We're Future. We're 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We've got ambitious plans that build on our growth momentum and unlock new opportunities and we're looking for talented people who want to be a part of it.
Our Future, Our Responsibility - Inclusion and Diversity at Future
We have a voice and we're going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We're an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.
Please let us know if you need any reasonable adjustments made so we can give you the best experience!
Find out more about Our Future, Our Responsibility on our website.
