Laundryheap is an on-demand laundry and dry-cleaning service redefining the convenience of cleanliness. Operating globally, we are committed to delivering exceptional services with speed and efficiency, all while making a positive impact in the communities we serve. Join our team and be part of a fast-growing, innovative company shaping the future of laundry care.
Role Overview:
We are seeking a highly skilled and results-driven Acquisition Marketing Manager to join our Marketing team of 5 in India and the UK. Reporting to the CMO, you will play a pivotal role in driving new customer growth through innovative and effective paid marketing strategies across our core territories. This role requires a blend of both hands-on skill and strategic & creative thinking as well as expertise in ensuring campaigns are locally nuanced and globally impactful.
Key Responsibilities:
- Campaign Ownership: Design, execute & optimise paid digital campaigns across multiple digital channels to drive acquisition for both web and app platforms
- Growth Strategy: Develop & implement experiments to uncover new growth levers, ensuring continuous improvement in campaign performance
- Data-driven Decision Making & Analysis: Extract, analyse, and interpret campaign data to identify trends, derive insights, and report internally
- Creative Planning: Collaborate with internal & external teams to develop creative assets informed by customer insights, industry best practices and identified testing requirements
- Agency Management: Oversee external agencies to ensure they deliver results aligned with strategic goals, fostering strong partnerships & focusing on constant growth
- Collaboration & Stakeholder Management: Build and maintain strategic relationships across teams, ensuring seamless communication and alignment with company objectives
- International Outlook: Plan & run campaigns with deep consideration of regional and country-specific requirements; balancing global strategy with local activation needs
Requirements
We'd like to hear from you if you have:
- Minimum of 5 years experience of hands-on experience running digital marketing campaigns for a consumer brand operating across multiple countries & languages
- Strong expertise in managing paid digital channels (e.g., Google Ads, Meta, TikTok, programmatic, etc.) for both web and app campaigns
- Proven track record of managing activity to KPIs such as CPA, ROAS, and revenue goals with a demonstrated history of driving profitable results at scale
- Experience with growth experimentation, and a/b testing
- Strong analytical skills & a data-driven mindset; comfortable working with large datasets to create actionable insights
- Interest in using customer knowledge to inform and enhance creative development & audience planning
- A proactive, agile thinker with a growth mindset
- Proven ability to manage agencies effectively, holding them accountable for delivering results
- Strong relationship-building skills with the ability to manage cross-functional stakeholders strategically
- Familiarity with digital creative best practices and an ability to plan proactively for content needs
- Ability to commute to the office (a We-Work location in Central London) a few times a month
Work Schedule and Patterns:
- 9-hour shift (8 working hours)
- Monday to Friday
- Hybrid Role, London Based
Note:
- Candidates who have a valid permit to work in the UK can only apply for the role
- Immediate joiners are preferred
- This is a Hybrid/WFH role
Why Join Us?
At Laundryheap, we're revolutionizing how people manage their laundry and dry cleaning. As a fast-growing global company, we offer an exciting opportunity to make a real impact while working in a dynamic, innovative environment.
Here's why you'll love being part of our team:
- 🌟 Collaborative Team: Join a talented and supportive Marketing team spanning the UK and India, where teamwork drives success
- 🚀 Strategic Impact: Take ownership of customer acquisition strategies and directly shape the future growth of our business
- 🌍 Global Reach: Work on campaigns that influence diverse markets around the world
- 📈 Career Growth: Be part of a rapidly scaling company with endless opportunities to grow and lead
- 💡 Innovative Culture: Bring your ideas to life in a company that values creativity and data-driven decision-making
- 🌱 Purpose-driven: Make an impact not just for customers but for the planet, as we prioritize sustainable practices
Step into a role where your expertise shapes the future of on-demand services. At Laundryheap, we thrive on ambition, proactivity, and a can-do attitude. If you're a confident decision-maker ready to make an impact, we'd love to welcome you to our dynamic international team. Don't miss this opportunity—apply today!
