As a Regional Employer Brand and Recruitment Marketing Lead, you will be a key member of our Global Employer Brand and Recruitment Marketing Center team, responsible for defining and executing our employer brand strategy and crafting engaging recruitment marketing campaigns that balance global positioning with regional talent market implementation.
Leveraging your strategic marketing expertise, stakeholder management skills, analytics acumen and leadership abilities, you position Thoughtworks as the employer of choice within your designated region (Americas, Europe, APAC and ME). Ultimately, your regional leadership will impact business growth, help foster a vibrant community of diverse and passionate technologists and nurture a steady stream of qualified candidates who are destined to be Thoughtworkers.
This role requires a creative and analytical thinker who can effectively lead and manage multi-channel marketing campaigns and overarching programs that are simultaneously globally-aligned and regionally-adaptable.
You’ll report to the Global Head of Employer Brand and Recruitment Marketing and work collaboratively with your regional center lead counterparts on campaign implementation and management.
Job responsibilities
- Develop and execute a comprehensive employer brand and recruitment marketing strategy aligned with Thoughtworks’ global values, culture, and business goals.
- Drive market differentiation to attract active and passive job seekers, enhancing Thoughtworks’ recognition as a top tech employer.
- Champion process management, best practices, and purpose-led marketing to amplify employer attributes and DEISSC commitments.
- Translate global strategies for regional implementation, ensuring alignment with business goals.
- Design and execute recruitment marketing campaigns across various channels to attract top-tier talent.
- Create tailored content for regional candidate personas, leveraging platforms like social media, career websites, and videos.
- Lead global programs that advocate for Thoughtworks’ employer brand, including onboarding, alumni, and third-party recognitions.
- Empower employees as brand advocates by providing resources to share their career experiences on social media and other platforms.
- Collaborate with key stakeholders to align employer brand messaging with marketing and talent goals.
- Use data-driven insights to measure the effectiveness of strategies and manage the recruitment marketing budget for maximum impact.
Job Qualifications
Technical Skills
- Bachelor's degree or equivalent experience in marketing, communications, human resources or related field.
- Minimum of 10 years (15 preferred) of integrated marketing campaign experience, preferably with a fast-paced tech company.
- Ideally, a minimum of eight years experience in employer branding, recruitment marketing or related roles.
Professional Skills
- Integrated marketing mindset to ensure a consistent, impactful message is delivered to the right audience – candidates, employees, alumni – at the right time.
- Track record of developing and executing successful employer brand campaigns across a variety of media to drive awareness, consideration and conversion.
- Proven ability to collaborate with key stakeholders and influence cross-functional team, while sharing learnings and best practices.
- Data-driven mindset with the ability to analyze and interpret metrics, and can apply reporting insights to goal setting and delivery.
- Strategic thinker that embraces creativity and innovative ideas.
- Knack for prioritization, stakeholder management, embracing opportunities and resolving conflicts as they arise.
- Natural communicator – with excellent written and verbal communication skills – and a pro at presenting ideas, telling stories and getting buy-in.
- Diversity, equity and inclusion aren’t a separate project to you – they are compasses that guide your work.
Please note: at the time of application, the candidate must be a Singapore Citizen or already hold Singapore Permanent Residency.
Other things to know
Learning & Development
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates strategy, design and engineering to drive digital innovation. For 30+ years, our clients have trusted our autonomous teams to build solutions that look past the obvious. Here, computer science grads come together with seasoned technologists, self-taught developers, midlife career changers and more to learn from and challenge each other. Career journeys flourish with the strength of our cultivation culture, which has won numerous awards around the world.
Join Thoughtworks and thrive. Together, our extra curiosity, innovation, passion and dedication overcomes ordinary.
