ABOUT ANTELOPE:
Antelope is an omnichannel pet consumer platform that was founded in August 2021 with the mission to elevate the lives of pets by delivering the highest quality products across all pet products and services via a buy-and-build strategy. “Ante” means to increase the stakes or consideration of, and “lope” means to leap with bounding steps together. Antelope is elevating the standards of pet care by buying, building, and growing high-quality, natural pet brands. The company is backed by Alpine Investors and have made five acquisitions so far (Bocce’s Bakery, Diggin’ Your Dog / Super Snouts, Doggo, My Perfect Pet and Ark Naturals), and they’re just getting started! Antelope has plans to acquire 5-15 additional all-natural, high-quality brands to become the one-stop shop for pet parents.
OVERVIEW:
We are seeking an experienced and driven Amazon Senior Sales Manager to lead the growth and profitability of our pet products portfolio on Amazon. In this role, you will develop and execute a comprehensive Amazon strategy, balancing 1P and 3P selling models to drive revenue and maintain strong contribution margins. You will be responsible for optimizing product listings, managing advertising campaigns, and ensuring compliance with MAP policies, while collaborating with cross-functional teams to develop profitable Amazon-specific SKUs and bundles.
The ideal candidate will have proven success in scaling Amazon businesses, a strong background in financial management, and expertise in demand forecasting and P&L management. You will lead a small team, working closely with internal and external partners, and ensure operational excellence by maintaining high inventory in-stock rates and minimizing chargebacks. Strong analytical skills, a passion for the pet industry, and an entrepreneurial mindset are essential for success in this role.
RESPONSIBILITIES:
- Amazon Strategy & Execution:
- Develop and implement a comprehensive Amazon sales strategy, determining the optimal mix between 1P (first-party) and 3P (third-party) selling models.
- Optimize product listings, including content, images, SEO, and customer reviews, to enhance visibility and conversion rates.
- Manage Amazon advertising campaigns to maximize ROI and drive profitable growth.
- Ensure robust Minimum Advertised Price (MAP) policies are in place and achieve over 90% compliance, mitigating unauthorized reseller activities.
- Collaborate with cross-functional teams to develop Amazon-specific SKUs and bundles that align with profitability goals.
- Financial Management:
- Achieve a 20-30% increase in Amazon top-line revenue
- Restore and maintain strong contribution margins
- Negotiate terms with Amazon to optimize logistics costs and overall profitability.
- Monitor and analyze financial performance, implementing corrective actions as needed to meet financial targets.
- Operational Excellence:
- Maintain inventory in-stock rates above 95% across all brands, preventing out-of-stock situations.
- Reduce operational chargebacks to less than 0.3% of revenue through effective collaboration with operations, planning, and sales teams.
- Ensure compliance with all legal and regulatory requirements, including timely management of tasks such as the INFORM Consumer’s Act.
- Team Leadership & Development:
- Manage 1 direct report and Amazon partner plus agency
- Develop and implement an Amazon playbook to onboard new brands
- Foster a collaborative environment with cross-functional teams, positioning Amazon as a growth opportunity that complements offline channels
- Reporting & Analysis:
- Provide accurate weekly and monthly forecasts, enabling real-time management of sales and profitability
- Conduct regular reviews of key performance indicators, including revenue trends, buy box ownership, SEO rankings, and inventory levels
- Leverage Amazon data tools to inform innovation and guide future acquisitions
QUALIFICATIONS:
- Bachelor’s degree in Business, Marketing, or a related field
- Proven experience managing and growing a portfolio of brands on Amazon, with a track record of scaling Amazon businesses
- Experience within the pet industry is highly desirable, particularly with multi-brand companies.
- Demonstrated ability to improve profitability through strategic initiatives, including renegotiating terms, managing assortments, and enforcing MAP policies.
- Strong analytical skills, with proficiency in Excel and experience with demand forecasting and P&L management.
- Exceptional leadership abilities, with experience managing teams, hiring, and talent development
- Excellent communication and stakeholder management skills, capable of influencing senior executives and cross-functional teams.
- Entrepreneurial mindset with a resourceful and creative approach to problem-solving.
- In-depth knowledge of Amazon’s policies, guidelines, and algorithm changes, ensuring compliance and optimal performance.
- Must love dogs or cats (& treats!)
WHAT WE OFFER:
- Connected remote first culture with a highly engaged distributed workforce
- Flexible PTO
- Competitive compensation
- Medical, dental, and vision insurance
- 401K employer match
- Parental leave
- Discounted Doggo pet insurance
- Free treats!
