Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
LinkedIn was built to help professionals achieve more in their careers, and every day, millions of people use our products to make connections, discover opportunities, and gain insights. Our global reach means we get to make a direct impact on the world’s workforce in ways no other company can. We’re much more than a digital resume – we transform lives through innovative products and technology.
This role can be based in San Francisco, Mountain View, or New York.
At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers a hybrid work option, meaning you can both work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together.
LinkedIn Marketing Solutions (LMS) is a multi-billion-dollar business for LinkedIn and is our fastest-growing business, in line with tremendous growth opportunities ahead. When organizations come to LMS, we help them reach and engage with professional audiences at scale. We then help turn those audiences into communities and, ultimately, those communities into customers.
We are seeking a Senior Product Marketing Manager focusing on measurement to join the LinkedIn Marketing Solutions team. This highly visible role balances strategic planning with execution, and the right candidate can tease out customers’ real needs, develop data-driven business cases for action, create compelling narratives for our customers, and evangelize new products with B2B customers. The ideal candidate will own the success of their product area and can quickly pivot from strategy to get-it-done mode.
Responsibilities:
- Partner with teams across Marketing and Communications to create and execute impactful go-to-market strategies that evangelize LinkedIn as a leader in B2B measurement, drive demand for our measurement solutions and scale product adoption.
- Develop and execute go-to-market strategies, the definition of target/persona, positioning, messaging, and sales narratives and pitches.
- Collaborate across a broad range of product and sales stakeholders, ensuring clear and consistent messaging on LinkedIn data signals within narratives and product launches.
- Understand trends in the measurement landscape that may influence marketer needs, like competitor and industry movements and press cycles.
- Partner with teams across Marketing and Communications to create and execute impactful go-to-market strategies that evangelize LinkedIn as a leader in B2B measurement, drive demand for our measurement solutions and scale product adoption.
Qualifications
Basic Qualifications:
- 6+ years of product marketing
- 2+ years experience in marketing measurement, reporting, and or/analytics product
- BA or BS degree
Preferred Qualifications:
- Experience with advertising measurement solutions
- Experience leading marketing for a suite of features
- Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
- Analytical and problem-solving skills; comfortable leveraging large amounts of data to drive decisions and a passion for continuous testing and optimization
- Experience executing GTM plans for new products, including messaging, narratives, and field enablement
Suggested Skills:
- Influencing for Impact
- Go-To-Market
- Advertising Measurement
- Strategic Planning
- Data-Driven
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $121,000 to $188,000. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For additional information, visit: https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.
Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and
https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
