Join Us as a Global Employer Brand & Digital Marketing Director at IHG!
Are you ready to take on a pivotal role where you’ll shape and elevate IHG’s Employer Brand and Employee Value Proposition (EVP) across the globe? We’re looking for an innovative, strategic thinker who can drive global awareness, strengthen our presence in key markets, and position IHG as an employer of choice in the hospitality industry.
About the Role: As the Global Brand & Digital Marketing Lead, you'll be the guardian of our EVP, bringing to life our core message, "Room for You," through the foundational pillars of Belong, Grow, and Make a Difference. Your work will drive IHG’s brand presence, engage talent across the globe, and lead our digital marketing strategies with impact.
What You’ll Do:
- Champion our EVP: Be the brand ambassador of our core message, "Room for You," and activate our pillars—Belong, Grow, and Make a Difference.
- Global to Local Strategy: Tailor brand initiatives to regional markets, focusing on emerging areas like China, India, and the Philippines.
- Digital & Social Expertise: Lead our recruitment marketing across platforms like LinkedIn, Instagram, and TikTok, using data-driven insights to optimize results.
- Partner & Collaborate: Work with internal teams and external partners to align, amplify, and enhance IHG’s brand presence.
- Data-Driven Reporting: Deliver insights on performance to drive our strategies forward.
What You’ll Bring:
- Proven expertise in global employer branding and recruitment marketing.
- Experience in programmatic campaigns and ROI-focused strategies.
- Digital fluency across social media and CRM platforms.
- Strong analytical skills and proficiency with Google Analytics.
Important Dates:
- Must be ready to start in role by Early February
- Interviews will take place on December 12th and December 18th
Apply today and be a part of IHG’s journey to create extraordinary experiences for our future talent!
Closing date for applications: 27th November 2024
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.
Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.
We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.
We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.
Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
