Company Description
Joining Minor means you become a partner in a diverse, expanding global organisation with limitless opportunities to thrive and achieve. Minor International includes three key business units: Minor Hotels, Minor Food, and Minor Lifestyle.
Minor Hotels is an international hotel owner, operator and investor, currently with a diverse portfolio of over 530 properties. Through our Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI properties, Minor Hotels operates in 50+ countries across Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe and South America.
Minor Hotels AU & NZ is a proud leader in strata titled accommodation management with numerous Hotels, Resorts and Residential Apartment buildings throughout Australia and New Zealand.
Job Description
Minor Hotels is seeking a talented and experienced
PR & Communications Manager for a 12-month maternity leave coverage role, based in the Brisbane CBD.
This national position offers the chance to shape the public image of a leading hospitality group with over 65 properties across Australia and New Zealand—and growing. You will play a critical role in driving public relations initiatives that effectively communicate our brand and reputation to external audiences.
In this dynamic role, you’ll collaborate with cross-functional teams and a PR agency to craft compelling narratives, elevate brand visibility, and manage strategic media relations. Reporting to the Director of Marketing Communications, you’ll be at the forefront of initiatives that align with company objectives, including influencer partnerships, media engagement, and crisis communications.
Key Responsibilities Include:
- Develop and execute strategic multi-channel communication strategies to support business goals and enhance brand awareness.
- Build and maintain strong relationships with media outlets, journalists, and influencers, securing media coverage through proactive collaboration with the PR agency.
- Create and implement crisis communication plans, acting as the point of contact to ensure consistent, accurate messaging during crises.
- Oversee partnerships with influencers to amplify brand messaging, managing campaign execution and measuring ROI.
- Develop compelling press materials, review public statements for alignment with brand voice, and manage the Oaks Hotels, Resorts & Suites LinkedIn page.
- Identify and lead participation in industry awards, coordinating submissions to enhance brand credibility and visibility.
- Collaborate with internal stakeholders and leadership, positioning company spokespeople as thought leaders on industry topics.
- Organise and manage media events, product launches, and other PR-related activities to strengthen brand visibility.
- Set KPIs for PR initiatives, analyse results, and provide performance reports to showcase impact and ROI.
- Oversee the communications budget, ensuring cost-effective solutions and alignment with strategic goals.
Qualifications
To be successful in this role, you will possess the following qualifications, skills, and attributes:
- A bachelor’s degree in Public Relations, Communications, Journalism, or a related discipline, providing a solid foundation in communication principles and strategies.
- A minimum of 5 years of demonstrated success in public relations, ideally within an in-house or agency setting, showcasing expertise in managing media relations and delivering impactful campaigns.
- Outstanding written and verbal communication abilities, with a strong command of grammar and the ability to create clear, engaging, and professional materials for diverse audiences.
- Proven track record of building and managing relationships with media outlets, journalists, and influencers, consistently securing high-quality press coverage and amplifying brand visibility.
- Expertise in designing and executing crisis communication plans, effectively managing sensitive situations to protect and enhance the company’s reputation.
- Experience in developing and executing influencer marketing and social media strategies, with measurable success in driving results and amplifying brand messaging through digital channels.
- A demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment, ensuring the successful delivery of campaigns and initiatives.
- Excellent interpersonal skills, with the confidence and professionalism to establish and nurture relationships with internal teams, stakeholders, and external partners, fostering collaboration and alignment.
Additional Information
Join our positive and vibrant team and be rewarded with these team benefits:
- Competitive salary, which is negotiable based on experience
- 50% discounts on accommodation across all Minor Hotel brands in Australia and New Zealand
- 20% team member’s friend and family discount on accommodation across all Minor Hotel brands in Australia and New Zealand
- Access to Minor Hotels Paid Parental Leave
- Additional paid leave including Birthday and Study leave.
- Educational Financial support may be available to those who undertake development relevant to the company’s business requirements.
- NIB Insurance discounts
- Discount savings and cash back from over 400 popular retailers in Australia and New Zealand
- Entertainment and experience discounts (Opera Australia; Australia Zoo; BRG Brands- Experience oz, Adrenaline and RedBalloon)
- Discount on Furniture
- 50% off The Coffee Club VIP membership and discount on Minor Hotels F&B outlets across the globe
- Wellbeing programs with Uprise (EAP)
- Wellness Programs at Elysia Wellness retreat Accommodation, all F&B, all Wellness Activities, Spa Treatments (depends on length of program to how many) and Wellness one on one consults.
Our people drive the success of our business, so we will invest in your skills to allow you to grow and progress through your career. You'll feel at home as part of a close team who thrive on delivering exceptional guest experiences and working in a company focused on ensuring the best work place culture.
Currently, we are only accepting applications from candidates who have working rights within Australia or New Zealand.
