Job Overview
We are seeking a dynamic Brand & Social Marketing Manager to join our innovative team in a remote capacity. This pivotal role combines strategic brand management with hands-on expertise in social media, allowing you to play a critical part in redefining the coffee experience for modern consumers. You will collaborate closely with cross-functional teams and lead the Social Media Manager and Facebook Community Manager to amplify our brand's presence.
Key Responsibilities
- Collaborate with the Creative Director to uphold and enhance our distinctive brand identity, voice, and tone across all communication channels.
- Develop and implement comprehensive marketing strategies that align with our organizational growth objectives.
- Ensure uniform messaging across social media platforms, partnerships, and community engagement initiatives.
- Design platform-specific strategies to elevate growth, engagement, and conversion rates across various social media sites including Instagram, Facebook, TikTok, and others.
- Guide the Social Media Manager in crafting and scheduling content that aligns with ongoing campaigns and our branding strategy.
- Stay abreast of social media trends and introduce innovative approaches to maximize audience reach and interaction.
- Collaborate with the Community Manager to nurture a robust, loyal online community that reflects our brand values.
- Lead the planning and execution of marketing campaigns from inception to completion, ensuring they resonate with our target audience.
- Work with the Creative Director to create compelling marketing assets for various campaigns.
- Analyze key performance metrics to assess engagement, reach, conversions, and brand sentiment, utilizing data-driven insights to refine strategies.
- Provide performance updates and actionable recommendations to key stakeholders.
- Partner with the Community Manager to develop strategies that enhance our brand's online community, fostering genuine interactions through campaigns, events, and content.
Required Skills
- Strategic Thinking: Ability to envision the larger picture and align brand initiatives with corporate objectives.
- Social Media Expertise: Comprehensive understanding of social media platforms, algorithms, and content optimization techniques.
- Collaboration: Proven capability to work effectively within a team, engaging with creative and community management teams.
- Data-Driven Mindset: Proficiency in analyzing performance metrics to inform and guide decision-making.
- Project Management: Strong organizational skills to manage multiple campaigns and deadlines efficiently.
Qualifications
- Minimum of 3 years of experience in brand management or social media strategy.
- Strong background in digital marketing and content creation.
- Excellent written and verbal communication skills.
- Bachelor's degree in Marketing, Communications, or a related field preferred.
Career Growth Opportunities
Join our forward-thinking organization that values professional development. We provide resources for wellness and career enhancement, encouraging every team member to grow and excel in their roles.
Company Culture and Values
Our organization prides itself on fostering an innovative and collaborative environment where creativity thrives. We commit to health and wellness, building genuine connections within our brand and community.
Compensation And Benefits
- Competitive salary commensurate with experience.
- Performance-based bonus structure.
- Comprehensive health and dental insurance.
- Flexible work arrangements (remote or hybrid).
- Stipends for wellness initiatives and career development opportunities.
Employment Type: Full-Time
