About Us
Working for a prominent player in the Asia Pacific region, specializing in the provision of various automotive-related products and services, you will be responsible for accelerating growth and market share of the Private Label brands. This is a 12 month maternity leave fixed term contract.
Our client is an ASX-listed organization with a significant market presence and have a diverse range of businesses encompassing trade, wholesale, and retail segments, serving a wide customer base.
You will be a valued member of an emerging team within their organization, contributing to strategic brand decisions and executing various brand-building and tactical initiatives aimed at enhancing awareness and engagement among their staff, customers, and end-users.
Key responsibilities include:
- Supporting the General Manager, Marketing in crafting Private Label Brand strategies, including category, channel, and product plans.
- Developing and executing a comprehensive brand strategy in alignment with our organization's Vision, Purpose, and Values.
- Collaborating with internal teams and external partners to create branded content, messaging, and activities that align with our brand's objectives.
- Creating Annual Brand Plans and Go-to-Market strategies for brand/product launches, including the necessary marketing support for successful outcomes.
- Taking the lead in marketing efforts for product or brand updates, which includes packaging development, rollout management, and activation plans to drive growth across various channels.
- Establishing Private Label brand guidelines, packaging templates, positioning, brand pillars, and value propositions for key private label brands.
- Supporting the demand activation team with the necessary branded content and tools for successful execution.
- Monitoring and analyzing the brand's performance to provide strategic recommendations for improvement.
About you:
- 10+ years solid Brand Marketing and/or Product Marketing experience and exposure to the full marketing mix, preferably in Retail, FMCG, Hardware or Automotive
- Build relationships easily, with excellend communication, collaboration and leadership skills
- Exceptional project management and budget management skills
- Knowledge of branding best practices, market trends and customer behaviour
- Excellent planning, time management and organisational skills
- Strong written and verbal communication and presentation skills
- Strong financial skills, including the ability to management campaign budgets and measure/report on ROI
Our client is deeply committed to fostering a culture of diversity, equity, and inclusion across every aspect of their organization. They believe that diverse perspectives are fundamental to driving innovation and delivering the best outcomes for their customers, employees, and stakeholders. They actively promote an inclusive workplace where every individual, regardless of background, identity, or experience, feels valued, respected, and empowered to contribute to their fullest potential. We strongly encourage candidates from all backgrounds to apply.
Please apply directly through the link with your cover letter and CV, or for further information please reach out to Kimberley at kimberley.leonard@marsrecruitment.com.au
