Marketing/Influencer Manager/Brand Alignment – Luxury Sneaker Industry/Platform (Chinese Language a plus) - New York or Pasadena

Cross Path • Full-time • Pasadena, CA, US • 1d ago

Position OverviewRole: Marketing/Influencer Manager – Luxury Sneaker IndustryLocation: On-site, Los Angeles (Pasadena), USASalary Range: $160,000 - $200,000 USD per yearJob Type: Full-Time

Core Responsibilities1. Community Platform Management

Oversee U.S. community platforms, including Discord, Reddit, Facebook Groups, and Instagram Groups.
Drive healthy growth, user engagement, and brand alignment across platforms.

2. Content Planning & Engagement

Develop engaging community content focused on sneaker culture and streetwear trends.
Organize interactive activities, discussion topics, and campaigns to boost brand recognition.

3. Marketing Strategy Development

Create platform-specific strategies based on audience behavior to maximize exposure and conversion rates.

4. Growth & Retention

Execute campaigns, viral events, and rewards programs to grow user bases and improve retention.
Achieve conversion goals aligned with business objectives.

5. KOL & Influencer Partnerships

Build and maintain relationships with key influencers in sneaker and streetwear communities.
Utilize their networks to enhance credibility and brand trust.

6. Cross-Department Collaboration

Work with branding, marketing, and design teams to align content with strategic goals.

7. Data Monitoring & Strategy Optimization

Analyze engagement, growth, and conversion metrics to refine community strategies for efficiency.

Candidate RequirementsExperience

Minimum 3 years in community management or marketing, specifically in the U.S. market.
Proven record of driving user growth and achieving measurable improvements in engagement and conversions.

Industry Knowledge

Strong understanding of sneaker culture and streetwear fashion dynamics.

Platform Proficiency

Skilled in managing platforms like Discord, Reddit, Facebook Groups, and Instagram Groups.

Skills

Expert in content planning, campaign execution, and audience engagement.
Strong analytical skills for data-driven strategy adjustments.

Language

Native or fluent English required; bilingual proficiency in English and Chinese is an advantage.

Collaboration

Demonstrated ability to work across departments and manage stakeholder relationships.

Must-Have Traits

Entrepreneurial mindset with a passion for community building.
Strong communication and organizational skills.
Proactive and results-driven approach to problem-solving.

Company Highlights

The company operates at the intersection of luxury sneakers and digital platforms, striving to build an interactive and trend-setting community. With a focus on high-quality product exposure and seamless user engagement, the brand is redefining the boundaries of fashion marketing in the sneaker industry.