About Us
Bauer Media Audio Ireland is Ireland’s premier media company and the home of Europe’s leading commercial media brands. Bauer Media Audio Ireland owns and operates a portfolio of media channels with a strong focus on commercial radio and emerging digital media and audio.
The company maintains some of the largest independent radio networks in Ireland and it continues to be one of the fastest-growing radio networks in the world.
Our brands include Bauer Media Audio Ireland, Newstalk, Today FM, 98FM, Spin, Spin South West, Off The Ball, Red FM, iRadio, Beat, Media Central and Go Loud along with Ireland’s largest digital audio platform, audioXi.
About the Role
We are recruiting an experienced Marketing Manager for Bauer Media Audio Ireland, with a focus on our Music & Entertainment brands including national station Today FM, Dublin station 98FM and Red FM in Cork. In this exciting and dynamic role, the successful candidate will assume responsibility for implementing a marketing strategy, designed to engage and grow audience, across owned, earned and paid channels.
This role requires a candidate with demonstrable consumer marketing experience with a proven track record of delivering impactful and successful brand and product campaigns. Ideally, you will have a broad knowledge of and interest in the Irish media landscape and understand what makes consumers tick. You will be responsible for planning and implementing marketing activity that will drive audience growth, increase brand awareness and achieve stand out in the marketplace.
What you will do:
- Develop and implement multi-channel marketing strategies to support business growth and revenue targets
- Conduct market research to identify trends and audience insights, translating these into actionable plans and targets
- Define KPIs and report on performance metrics and ROI
- Plan and manage end-to-end marketing campaigns across owned, earned and paid channels
- Manage marketing budgets, tracking spend and ROI and driving efficiencies where possible
- Manage and lead a team of marketing executives, providing support and direction across all projects
- Collaborate with key departments including content, commercial and digital teams to ensure alignment on marketing strategies and objectives
- Identify and lead out on potential partnerships and collaborations designed to increase brand reach and engagement
- Manage development of brand and product activations, working closely with events team to deliver seamless execution
- Skills & Qualifications
- At least 3 years of experience in a consumer marketing role, with a proven track record in developing and executing successful marketing campaigns
- Strong understanding of how to develop and deliver brand, product and digital marketing strategies
- Exceptional communication skills (written and verbal)
- Analytical mindset with the ability to interpret data and translate insights into actionable marketing plans
- Creative thinking with attention to detail and problem-solving capabilities
- Ability to manage multiple projects simultaneously, ensuring both deadlines and objectives are met
- People management experience
If the following traits sound like you, you might be the right person for the job:
- You are highly organised with strong planning and time management skills
- You are a team player with a collaborative mindset
- You are adaptable to change and don’t shy away from challenges
- You are plugged in to emerging marketing trends and technologies
- You are confident, passionate, energetic and a great communicator
Before you apply, make sure you tick the following boxes:
- Demonstrable experience in marketing for a consumer brand in a managerial role
- Solid knowledge of the Irish audio and media landscape is advantageous
Our Culture & Rewards
At Bauer Media Audio Ireland we strive to be the most innovative, dynamic and best-in-class media outlet in Ireland. We want more people to spend more time with us. We want to talk to every person in Ireland, every single week, through one of our channels. To make this happen, our team is made up of some of the most passionate and creative people you’ll find. Working here means no two days are the same. The work by its nature is fast-paced, and it can be intense - we work really hard – but we are all here because we truly love what we do.
We are committed to promoting, developing, and facilitating a diverse, inclusive, and equitable workplace culture, and to encourage and support the creation and distribution of content that reflects the diverse audience in Ireland.
Bauer Media Audio Ireland employees believe that the most important thing in creating a happy, respectful workplace culture is to simply act like the kind of person you would like to work with.
About Bauer Media Group
We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.
Our Mission
Our mission is to inform, entertain and inspire our customers making each day a little better and supporting them as they organise their lives and discover more. Thanks to our expertise in content and multimedia formats, together with our deep understanding of our audiences, we cut through the noise to deliver products and services that meet the ever-changing needs of our consumers and customers, enriching their daily lives.
Our Purpose
At Bauer Media Group, our Purpose is to enrich everyday life. This Purpose is our reason for being in business. It’s why our consumers buy our products and services. It’s why we come to work every day. It’s at the heart of everything we do and what unites us.
Our Values
Our group-wide company values are Trust, Passion, Excellence and Entrepreneurship. These four values underpin our corporate identity and culture. They are our guide for how we want to work and grow together.
