We're looking for a highly creative and strategic Social Media Manager for a global leader in luxury experiential travel. Our ideal candidate has deep cross-platform social media expertise, a keen eye for luxury brand aesthetics, and a passion for digital storytelling.

PLEASE NOTE: to be considered, you must have a social media portfolio or links to social media campaigns/posts you created. We'll want to see your work!

This role is pivotal in enhancing their online presence, engaging with an ultra-high-net-worth audience, and reinforcing the brand’s position as the leader in luxury African travel.

As most social media positions go, this is not a 9-to-5 role. We're looking for someone who can work flexible hours to ensure timeliness and responsiveness across digital communications. So while this is a remote position that offers the benefits of flexibility, it also requires a commitment to being "always on," as expected for a role at this level of responsibility. This unique opportunity is ideal for eager professionals who value remote work and thrive in a dynamic, fast-paced environment.

Key Responsibilities:

Content Calendar Management: Create and maintain a comprehensive content calendar, scheduling posts and campaigns across all platforms to ensure consistent and strategic messaging.
Social Posting: Plan, create, and post engaging Stories, feed posts, and other content tailored to each platform, maintaining high aesthetic standards and alignment with brand guidelines.
Reels & Video Creation: Produce visually captivating Reels and videos for Stories and feed posts on select channels to enhance engagement and showcase the brand’s luxury ethos.
Community Engagement: Actively respond to inquiries, comments, and messages on all social channels in a timely and professional manner to foster community, enhance brand loyalty and increase engagement on posts.. Forward any sales leads to the Sales Team
Competitor Analysis: Regularly review and analyze competitor activity and industry trends to identify opportunities and ensure ROAR AFRICA remains a leader in the luxury travel market.
Content Review & Approval: Collaborate with the marketing team to draft, review, and secure approval for copy and visuals before publishing.
Photo & Video Management: Work with photographers and videographers to source and manage high-quality visuals for use across social platforms, ensuring they meet the brand’s luxury aesthetic.
Performance Analytics: Monitor, analyze, and report on social media performance metrics, providing actionable insights to optimize strategies and improve engagement, reach, and ROI.
Advertising Campaigns: Create and manage social media advertising campaigns tailored to ultra-high-net-worth individuals, driving brand awareness, engagement, and conversions.
Brand Standards Compliance: Ensure all content adheres to ROAR AFRICA’s luxury brand standards, showcasing elegance, exclusivity, and authenticity in every detail.
Collaboration: Partner with the marketing team, content creators, and external stakeholders to align social media initiatives with broader marketing objectives.

Qualifications/Requirements:

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
3+ years of experience in social media management, preferably within luxury travel, lifestyle, or high-end brand industries.
Exceptional understanding of luxury brand aesthetics and audience engagement strategies.
Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.
Strong storytelling skills with the ability to create captivating narratives that resonate with an elite global audience.
Experience managing social media advertising campaigns with a focus on ROI.
Knowledge of sustainability and conservation issues in travel is a plus.
Detail-oriented with excellent organizational and time-management skills.
Exceptional collaboration and communication skills, thriving in fast-paced environments and capable of managing multiple projects simultaneously.
Ability to work outside of M-F, 9-5 - must be available and accessible nights and weekends (within reason)

What We Offer:

Competitive salary and the chance to travel to some of the most beautiful destinations in Africa.
The opportunity to work closely with visionary leadership and an elite team in the luxury travel industry.
A dynamic, fast-paced work environment where excellence is the standard.
Enrollment in our employee 401k program after one year of employment
15 days annual Paid Time Off
A vibrant workplace culture that values creativity, innovation, and collaboration and moves at pace

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(Luxury) Social Media Manager