Key Responsibilities

Strategic Marketing & Planning

• Develop and execute an integrated marketing strategy to achieve brand positioning, customer acquisition, and business growth goals.

• Align marketing initiatives with the company’s long-term vision and the evolving needs of the Philippine EV market.

• Conduct market research and competitive analysis to identify opportunities and refine strategies.

Digital Marketing & Customer Engagement

• Digital marketing efforts, including social media, SEO, content marketing, and paid advertising.

• Develop initiatives to enhance customer awareness, engagement, and retention.

• Leverage data analytics to monitor campaign effectiveness and optimize marketing investments.

Team Leadership

• Build and lead a high-performing marketing team, fostering a culture of creativity and accountability.

• Partner with dealers and global teams to ensure alignment across functions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a plus).

• Minimum of 5 years of progressive experience in marketing, with at least 3 years in a leadership role.

• Strong understanding of the Philippine automotive.

• Excellent communication, analytical, and project management skills.

• Passion for innovation and sustainability in the mobility space.

BYD Philippines jobs