As a Senior Marketing and Branding Manager at Great Eagle, you will lead the strategic development and execution of our brand across various platforms and initiatives. Your role will include:

Strategic Brand Development: Develop and implement a comprehensive brand strategy to enhance brand positioning and market differentiation.
Integrated Marketing Campaigns: Oversee the design and execution of marketing and branding campaigns that align with the company's values and resonate with our target audience.
Digital Presence Enhancement: Amplify our brand’s digital footprint through cutting-edge online marketing strategies.
Leadership and Team Development: Lead a diverse team of marketing professionals, promoting creativity and innovation within the team.
Cross-Business Collaboration: Collaborate with various business lines to integrate marketing strategies with broader business objectives, ensuring coherent brand experience across all touchpoints at group level.

Key Responsibilities:

Foster brand consistency across all marketing initiatives.
Manage the marketing and branding budget effectively, maximizing ROI.
Monitor market trends and consumer insights to adapt strategies proactively.
Develop and maintain partnerships with external agencies and stakeholders.

Job Requirements:

Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred.
12+ years of experience in marketing and branding, with significant leadership experience.
Demonstrated success in developing and implementing marketing strategies.
Strong leadership, communication, and collaboration skills.
Proficiency in digital marketing and analytics.
Ability to work effectively across multiple business lines and integrate diverse business needs into a comprehensive strategy.

Why Join Us?

Great Eagle respects and values diversity and teamwork. We encourage a culture of innovation and provide our team with the tools and support needed to succeed. Join us to grow your career in a dynamic and supportive environment.

Visit our website to learn more about Great Eagle: http://www.greateagle.com.hk.

Great Eagle is an equal opportunity employer. All personal data collected will be kept confidential and used only for recruitment purposes. Unsuccessful application data will be destroyed after 24 months.

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