Key responsibilities:

 Develop brand strategy and define the company's annual marketing roadmap both online and

offline. Drive Share of voice with an aspiration to be a category leader.

 Serve the role of brand custodian for all communications from tactical, internal, external to

social media by creating brand marketing playbook & guidelines.

 Brief external and in house creative teams on content requirements and ensure brand

guidelines are adhered to.

 Devise brand identity, positioning, architecture & ensure our brand message is strong and

consistent across all channels and marketing efforts (like events, email campaigns, web pages

and promotional material)

 Define core TG, value proposition & elasticity’s around core benefits & create short, long term

brand strategy.

 Create cadence for consumer research, competition research and brand tracking on core brand

attributes & full funnel criteria.

 Liaise with design and media agencies to share brief on the campaign; review execution to

ensure adherence to SLAs and monitor quality of execution

 Manage and control the brand portfolio budget.

 Create monthly, quarterly and annual plans ensuring budget vs. actual compliance on spend

inputs, leads & outcome metrics.

 Develop & execute customized plans for both top line and bottom-line growth of company.

 Develop and manage a fit-for-course agency network, in house team to ensure effective and

efficient execution of brand strategy across mediums eg. Digital, Radio, TV, OOH etc.

 Plan and execute branding initiatives, ATL and BTL activities for the brands.

 Set, monitor and report on team goals

 Identify opportunities to reach new market segments and expand market share

 Monitor competition (acquisitions, pricing changes and new products and features)

What are we looking for?

 Should have a degree in marketing, business administration.

 MBA with at least 6 years of work experience (ideally in planned / high involvement categories)

 Ability to understand consumer journey’s & intervene to drive brand salience.

 Ability to balance creativity and analytics.

 Strong understanding of current e-commerce trends and best practices.

 Team player; ability to partner and negotiate with cross-functional team to successfully deliver

client needs

 Prior experience leading a team is a must, as is the ability to motivate and rally a team around a

common vision

 Promotes a culture of teamwork across organizational boundaries

 Experience building communications strategies to deliver business KPIs highly desirable

Must Have’s:

 Customer-first approach: That’s the North Star. Everything we do is to make our users

investment experience better & rewarding

 Ownership: We don’t just sport lab coats, but we experiment—a lot. And we take complete

ownership

 Data-driven: The source of truth. Simple as that.

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