Are you a passionate expert for brand marketing? Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights, thus playing a key role in helping us reach our children, the builders of tomorrow?

Here’s a phenomenal job opportunity for you to help The LEGO® Group expand our world-class brand in China！

No relocation assistance is offered for this position

Play your part in our team succeeding

The China Marketing Team consist of below functional areas Brand, Digital/PR, Retail, Media, and Event Marketing. Marketing Strategy and Planning play supporting roles across functions.

Core Responsibilities

Brand management is driving the brand management agenda for segments, including category & commercial strategies, innovation agenda, and managing licensor, media partner and agency relationships.

Develop and implement marketing strategic directions for the relevant Kids audience and their parents (shoppers);
Lead assigned segment or theme lines end to end business delivery, with clear theme line strategy, strong planning and communication capability from product development with Global PMD, to product assortment selection, to go-to-market with marketing function teams, sales, customers, and partners
Experience in working with global team and experience in leading assigned global toolkit campaign localization
Lead both internal function teams (eg Media, digital, PR, retail marketing, etc) and external agency to develop local campaigns to drive brand building and commercial delivery
Solid understanding on key social platform know-how (eg XHS, DY, Bilibili) with proven success record
Partner management in the responsible area to ensure a clear roll out and execution marketing channel strategy

Do you have what it takes?

Bachelor’s degree or higher would be preferred
6-8 years of product and brand management experience would be preferred
Solid business analytic skill and business know-how
Strong project management skills experience working in a very fast paced environment while maintaining attention to detail and get things done at high quality.
Passionate teammate, resilient, proactive, agile
Proficient in both Chinese and English
LEGO lover and Gaming lover will be a plus
Experienced in working with kids and families as an audience will be a plus

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. For all candidates, if you dream of being a part of our team and you meet many, but not all of our listed qualifications for this role, please apply.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

the LEGO Group jobs

Brand Manager-Kids