About The Job
Danone France does not seek to be the best company in the world, but better for the world! That’s why our 26 brands in France are B Corp TM certified. *
B Corp is the compass of our CSR strategy! This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.
We are looking for a PR & Influence Manager to join our PR Team.
This CDI will take place in Paris (75), in our head office.
In this position, you will report to Christophe, our Exp. & Influence Market Director.
Your Main Responsibilities Will Focus On
- Develop earned media strategies to ensure the Danone brands stay relevant and connected with audiences’ passion points, as part of the overall integrated brand communication process on all global brands.
- Initiate breakthrough earned media activations (high profile events, collaborations, innovative product launches, brand stunts, etc…) that elevate brand positioning.
- Manage global lifestyle ambassadors, collaborations & macro influencers (identification, negotiation, activation & performance measurement).
- Champion the importance of earned media within our organization (guidelines, webinars, playbooks) to elevate our internal capabilities and understanding of PR & Influence’s evolving ecosystem.
Key Deliverables
- Develop integrated communication strategies keeping consumer centricity & relevancy as a North star, generating broad reach & consumer engagement.
- Ensure a robust framework for measuring performance of our cultural, PR & Influence initiatives providing continuous improvement.
- Lead our brands to win in established marketing and communications partners, by developing case study, highlighting our commitment to excellence & creativity.
- Managing the brand PR issues from a global perspective.
Key Metrics (Mission critical performance indicators)
- Earned media value in social and PR.
- Organic PR media coverage, brand buzz, positive sentiment around the brands.
- CBU application of activation.
Our employer commitments
- The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing, and a Danone share.
- Flexibility of work and workplaces, such as weekly homeworking.
- Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.
- The possibility to use up to 3 days a year of volunteering through the platform Vendredi.
- Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off
- Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered
About you
About You
The criteria below remain indicative. A candidate who has a different combination of experience and skills could also be considered.
- 6 years of experience within a brand (Luxury, Lifestyle industry), a media or a communication agency.
- English is a mandate as this is to join the global team.
- Strong expertise in developing PR & Influence strategies, collabs and events for brands in Luxury / Lifestyle industry to help them stay culturally relevant.
- Strong knowledge of the global PR & Influence ecosystem (agency, talents, agents, content creators, media ecosystem, cultural & social media trends…).
- Capacity to interact with and manage multiple stakeholders (agency, agents, key internal stakeholders), projects, and to combine his/her expertise within a broader 360 integrated communication plan.
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all applications* by fostering an inclusive work culture where everyone can feel at home.
We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.
- All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability…
About Us
One Planet, One Health - BY YOU!
Our four core values "HOPE" HUMANISM, OPENNESS, CLOSENESS and ENTHUSIASM serve as our compass.
Every day, you will make decisions that impact our economic and societal performance, as well as our ability to achieve our ambitions.
At Danone, you can just be yourself. We are convinced that it is up to YOU to define how you work, develop and progress.
With us, you will work in a challenging, authentic, and caring environment.
Want to know more about the daily life of our danoners? Check out our LinkedIn page and our @DanoneTalentFrance Instagram account.
You want to take action to bring health through food to as many people as possible? Join us!
