Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications,
AARP The Magazine and the
AARP Bulletin.
AARP’s Community, State and National Affairs (CSN) Group includes Government Relations, Programs, Volunteer Engagement, Community Outreach and Advocacy at the federal, state and local levels. It delivers on AARP’s social mission by educating and engaging people 50-plus and their families, strengthening communities, and championing issues that help give people financial and health security.
The Manager, Communications develops and leads the implementation of communications goals and objectives in alignment with business unit plans and enterprise strategies. Develops strategies tailored for target audiences over multi-channel platforms, including social and digital media. Measures communication campaign effectiveness. Ensures content aligns with the enterprise brand strategy and brand architecture. Collaborates with management to identify opportunities to streamline communication processes and to develop new procedures that support the business unit/department.
Responsibilities
- Manages the design and implementation of communications strategies, incorporating target audience and channel research, and ensuring alignment with strategic objectives.
- Designs communications campaigns that raise brand awareness and inform, educate, and influence internal and external audiences. Establishes strategic media partnerships and leverages internal/external resources to raise the visibility of the organization with members, the public, and key influencers.
- Collaborates across business units to direct the implementation of communications strategies in support of state and federal advocacy initiatives and community engagement priorities. Liaises with state and national partners internally and externally to respond to media inquiries and position the organization as an industry leader on policy issues.
- Directs internal communications efforts to raise the visibility of the business unit among internal audiences. Leads the development and implementation of communications training for staff and volunteers as necessary.
- Ensures strong people management across team, monitoring and supporting employee engagement, as well as volunteer engagement as appropriate.
Qualifications
- Bachelor’s degree and 8+ years of experience including relevant experience managing people.
- Experience developing written communications across various channels.
- Capable of creating and executing comprehensive communication plans and organizing media events.
- Ability to establish a strategic framework to position AARP with the media, membership base, and key opinion leaders.
- Skilled in developing and implementing communication tools and leveraging new technologies.
- Able to offer communication guidance to the entire state team, overseeing media relations and supporting the national office in launching nationwide communication initiatives at the state level.
- Proven ability to develop and implement integrated brand strategies including paid advertising, local sponsorships, and collateral materials.
- Experience managing the execution of branded communications and serving as a liaison between internal clients and agency/vendors to deliver integrated campaigns that drive organizational objectives.
AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
- Regular and reliable job attendance.
- Effective verbal and written communication skills.
- Exhibit respect and understanding of others to maintain professional relationships.
- Independent judgement in evaluation options to make sound decisions.
- In office/open office environment with the ability to work effectively surrounded by moderate noise.
- Ability to occasionally lift up to 25 pounds.
Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation And Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
