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Employer Branding SpecialistAre you passionate about storytelling, branding, and building a standout company culture? Do you have a talent for transforming company values into compelling narratives that attract top talent?
NFU Mutual offers an exceptional opportunity for an individual to shape our Employee Value Proposition (EVP) and enhance our employer brand, strengthening our position as a 'Great Place to Work'.
Working within our award-winning internal Talent Acquisition (TA) team, you'll play a key role in developing and embedding our EVP. You'll collaborate with senior stakeholders across Talent Acquisition, Strategy, and Employee Experience and across the company to ensure we stay future-focused and aligned with business needs.
You'll develop employer branding strategies, craft engaging content, leverage social media, and implement initiatives that showcase our culture, values, and career opportunities—all whilst ensuring adherence to best practices, diversity and inclusion principles, and employment law. You'll also track and measure the success of attraction strategies through dashboards to demonstrate the return on investment (ROI).
Key Responsibilities:
- Collaborate with the TA team to design and deliver innovative attraction campaigns that attract top talent and promote NFU Mutual as a great employer.
- Drive data-led decision-making within the TA team on attraction strategies to ensure the most effective advertising channels are being leveraged.
- Contribute to initiatives that continuously enhance the candidate experience.
- Utilise expert knowledge and external network to research, document, review and develop market insight for critical and hard to fill roles and oversee market mapping of competitors.
- Support talent pooling strategies for the wider TA team.
- Stay informed about the job market, as well as trends in the insurance and financial services industry.
This role is internally known as Talent Attraction Specialist.
About You:You are passionate about employer branding, with extensive experience in defining and embedding an EVP, developing attraction strategies, and implementing recruitment best practices. You excel at building strong relationships with stakeholders and suppliers, using clear communication and active listening to align on resourcing goals.
Your collaboration skills drive results through others, and your attention to detail ensures high-quality copywriting and campaign oversight. Proactive and strategic, you analyse data trends to make informed recommendations, adapting to evolving hiring demands. Naturally inquisitive, you stay up to date on recruitment technologies and business needs, providing high-level customer service to the TA team, hiring managers, and the HR division.
Additional Experience Required:
- Proven ability to analyse data, identify trends, assess performance, and make actionable recommendations.
- Strong expertise in digital media campaigns and the effective use of paid media channels.
- Experience managing complex stakeholder and supplier relationships, including partnerships with recruitment agencies.
- Proficiency in cost and resource negotiation to optimise budgets.
- Ability to create and deliver meaningful and impactful presentations.
- Knowledge of relevant UK employment legislation to ensure compliance in recruitment practices.
At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique. We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.
We recognise that some candidates may experience barriers during the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.
We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.
Benefits and Rewards:When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:
- Salary £42,000 to £63,000 per annum (depending on experience)
- Annual bonus (up to 17.5% of salary)
- Contributory pension scheme, up to 20%, including your 8% contribution
- 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme
- A Family Friendly policy that helps you balance your work and family responsibilities
- Access to savings at High Street brands, travel and supermarkets
- £20 contribution to a monthly gym membership - subject to T&Cs
- Health and wellbeing plan - cashback for dentist, opticians, physio and more
- Access to voluntary benefits, including health assessments, private medical insurance and dental insurance
- Employee Volunteering - volunteering in the community for one day each year
- Unlimited access to Refer a Friend £500 bonus scheme
- Life Assurance cover of 4 x salary
- Employee discounts of 15% on a range of NFU Mutual insurance policies.
Working at NFU Mutual:We're one of the UK's leading general insurance and financial services companies. For over 110 years we've put our customers at the heart of everything we do. Our people are just as important to us.
We pride ourselves on being 'a great place to work' and our Gallup Exceptional Workplace 2025 award was not only awarded with Distinction but also named us as the first UK-based company to receive a Gallup Exceptional Workplace for ten years in a row. We were also named in the LinkedIn Top 25 Companies List 2021, the Glassdoor Best Places to Work UK List 2023 and 2024, and were recognised as a certified UK Top Employer by the Top Employers Institute in 2023, 2024 and 2025.
We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.
Apply now
Stratford-upon-Avon
Tiddington Road
Stratford-upon-Avon
Warwickshire
CV37 7BJ
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