Positioning and delivering of an effective communication message in the field of Culture & Brand across all types of media channels (social, web, TV, radio and print) to bring our brand image to life and make Red Bull relevant and engaging for our target audiences. The Culture & Brand Communications Manager leads the activation plans for Culture events, artist initiatives and culture audiences' activations and takes full responsibility for earned media activation via influencer amplification and relationship building. He/She coordinates Audiences plans with the help of the Programming and Content teams.
All the responsibilities we'll trust you with:
Main Responsabilities
Responsible to have others talk about us: earned media activation and building and nurturing editorial relationships. Identify great story opportunities in collaboration with the Culture Marketing department and with the local media network team translate this into media products. Project leading activation plans across all Culture audiences. Responsible of keeping the Audiences Calendar updated. Create and develop Culture Media Partnerships to reach the audiences Red Bull is aiming for. Serve as the main POC for Culture Comms HQ in order to translate and localize guidelines and international opportunities. Use data insights and inputs from programming and content to create debriefs and qualitative analysis of the results of Culture Comms Projects and activations.
Your areas of knowledge and expertise that matter most for this role:
- Minimum of 5 years’ experience in Communications & PR (Brand or Agency).
- A communication professional with an extensive media network in the field of Culture and product communications and beyond.
- Experience in work with agencies and other stakeholders.
- A track record in leading projects and securing brand reach & engagement via earned media amplification.
- Spanish speaker High level of English, written and spoken
- Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via media.
- Understand and use in those strategies the owned and managed channels to create a cohesive plan.
- Design, Excel & presentation skills.
- Ability to work well within a large, international organization
- Exceptional communication and interpersonal skills.
- Passion for the Red Bull brand and lifestyle.
- Is a story seeker that identifies those stories with a true media potential.
- Very equipped to build media relations in all fields. A great portfolio of contacts regarding culture & product outlets (Key journalist – Spain)
- Agile, team player that knows how to get the work done.
Travel: 30%
The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.
