Job Title: Marketing Consultant
Location: Basking Ridge, NJ
Duration: 07+ Months (possible extension up to 30 months)
Job Description:
- The position is responsible for the creative strategy, design development, and final asset delivery for direct-to-customer communications.
- This role will interface and collaborate with the Consumer Business Unit team to align on business strategies that drive specific line-of-business KPIs, and messaging/creative consistency across multiple customer touch points and tactics.
- You will be responsible for building creative with an external agency that is thoughtfully integrated with other channels and aligns to overall direct response best practices.
- This individual will lead and execute the 360-process for all channel-specific campaign elements – email, direct mail, mobile push notifications, and EMS/RCS – that are on time, within budget, and align to the approved strategy.
Specific responsibilities include, but not limited to:
- Leading end-to-end creative process: From creative brief, through design development, to final delivery of proofed assets to the Business Unit.
- Presenting creative at various levels, all the way up to SVP, with the ability to sell/defend creative work as needed Partnering with external agency team on schedules/scope, and to ensure creative concepts elevate the customer experience; must be able to review and provide constructive, actionable feedback
- Collaborating with multiple stakeholders across the Business Unit and the CMO to deliver campaigns that fulfill the needs of the business, brand, and consumer.
- Understanding specific customer segments and channel test strategies, as well as analyzing campaign results, to make recommendations for optimizing future creative executions
You'll need to have:
- Bachelor’s degree or four or more years of work experience.
- Six or more years of experience in MarCom, CRM, Agency Management, Digital Marketing.
- Knowledge of integrated marketing processes and principles.
- Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments
- Strong writing, communication, and collaboration skills to work closely with all internal and external partners of all disciplines
Even better if you have one or more of the following:
- Previous history or experience delivering results through multiple CRM touchpoints and marketing channels.
- Ability to take smart risks, defend work and make strategic decisions.
- Ability to work in a flexible, dynamic and fast-paced environment.
- Committed to upholding the Brand, culture, and credo.
- Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
- Are a creative problem solver who can analyze information from various sources and extract key messages
- Experience in all things Direct Response; knowledge of tactics, segmentation, creative execution, and creative testing.
Thanks
Aman Kethwas
Amanr@aditiconsulting.com
