Senior Manager, Marketing Activation
Basking Ridge, NJ (Hybrid)
Contract
The position is responsible for the creative strategy, design development, and final asset delivery for direct-to-customer communications.
This role will interface and collaborate with the Verizon Consumer Business Unit team to align on business strategies that drive specific line-of-business KPIs, and messaging/creative consistency across multiple customer touch points and tactics. You will be responsible for building creative with an external agency that is thoughtfully integrated with other channels, and aligns to overall direct response best practices.
This individual will lead and execute the 360-process for all channel-specific campaign elements – email, direct mail, mobile push notifications, and EMS/RCS – that are on time, within budget, and align to the approved strategy.
Specific responsibilities include, but not limited to:
Leading end-to-end creative process: From creative brief, through design development, to final delivery of proofed assets to the Business Unit.
Presenting creative at various levels, all the way up to SVP, with the ability to sell/defend creative work as needed
Partnering with external agency team on schedules/scope, and to ensure creative concepts elevate the customer experience; must be able to review and provide constructive, actionable feedback
Collaborating with multiple stakeholders across the Business Unit and the CMO to deliver campaigns that fulfill the needs of the business, brand, and consumer.
Understanding specific customer segments and channel test strategies, as well as analyzing campaign results, to make recommendations for optimizing future creative executions
Must Have Skills:
Bachelor’s degree or four or more years of work experience.
Six or more years of experience in Marketing Communications (MarCom), CRM, Agency Management, Digital Marketing.
Knowledge of integrated marketing processes and principles.
Knowledge of marketing best practices; tailoring creative and messaging to unique customer segments
Strong writing, communication, and collaboration skills to work closely with all internal and external partners of all disciplines
Even better if you have one or more of the following:
Previous history or experience delivering results through multiple CRM touchpoints and marketing channels.
Ability to take smart risks, defend work and make strategic decisions.
Ability to work in a flexible, dynamic and fast-paced environment.
Committed to upholding the Verizon Brand, culture, and credo.
Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity.
Are a creative problem solver who can analyze information from various sources and extract key messages
Experience in all things Direct Response; knowledge of tactics, segmentation, creative execution, and creative testing.
Thanks,
Prasanna Kumar Reddy
Senior Executive - Talent Acquisition
Email: Prasanna.k@iic.com
NOTE: Email is the best way to reach me.
