As the Global Marketing Manager, you will drive the strategic growth of two key areas: E-Commerce and Customer Marketing, aligning both with the overarching business objectives to deliver measurable impact.
Within the E-Commerce domain, the primary focus will be on accelerating the brand’s digital footprint, optimizing customer experiences, and driving growth through online channels. You will develop and implement strategies and assets that maximize customer acquisition, retention, and lifetime value.
For Customer Marketing, you will lead the execution of a global strategy, ensuring alignment with the broader marketing goals. You will manage the development of Go-to-Market plans, activity calendars, and tools, with oversight on execution in markets outside of the US and Mexico.
This role requires a strategic leader with the ability to think critically and execute flawlessly. The ideal candidate will excel in balancing the growth of digital business channels while fostering strong, meaningful connections with customers through targeted, impactful marketing initiatives in on-trade and off-trade channels.
Key Responsibilities:
1) E-Commerce Channel Leadership
• Develop and execute the brand strategy, create integrated comms and assets that would drive growth and across all digital channels (e.g., D2C, marketplaces, website, social media etc.).
• Manage the end-to-end performance of the D2C channel, including traffic generation, conversion rate optimization, and customer experience across key markets: US, UK, MX.
• Oversee website management, UX/UI improvements, and site merchandising strategies.
• Collaborate with cross-functional teams (e.g., marketing, sales, and supply chain) to ensure operational excellence and scalability.
• Analyse D2C performance metrics and identify actionable insights to drive continuous improvement
2) Customer Marketing Strategy
• Design and implement a customer/trade focused marketing strategy to enhance engagement and brand loyalty across key touchpoints, including on-trade, retail, social media and e-comm.
• Lead execution of customer focused campaigns and support commercial leads in Rest of the World markets (outside of US and Mexico),
• Act as a key resource for US and Mexico teams as well as Brand Ambassadors, providing strategic guidance on global campaigns and activations in order to deliver brand consistency.
3) Collaboration and Leadership
• Work closely with CMO, CCO and Global Brand Director to align D2C efforts with overarching brand and business goals.
• Collaborate with commercial and marketing teams to ensure synergy between e-comm and traditional channels.
• Manage external agencies and vendors as needed for campaigns, platform enhancements, and analytics.
• Inspire key customers and distributor partners to create best in class Joined Up Business Plans
Essential Qualifications:
• Proven experience (7+ years) in brand/customer marketing, preferably in the luxury products, cosmetics or spirits industry;
• Strong understanding and hands-on experience (2+ years) of delivering e-commerce strategy and integrated digital marketing activities
• Analytical mindset with expertise in using data to drive decision-making and strategy.
• Excellent leadership, communication, and collaboration skills.
• Track record of delivering measurable results in customer acquisition, engagement, and retention
• Self-starter approach with ability to work independently across matrix organization and diverse culture environment
• Fluent English
Desirable Qualifications:
• Experience in scaling a D2C channel or launching new brand or customer marketing initiatives.
• Knowledge of tools such as Google Analytics, Shopify, Klavyio or similar platforms.
• Understanding of emerging trends in D2C and customer marketing.
• Fluent Spanish
• Marketing or commercial experience in beverage spirits or luxury category
