Our Client, a Multi-National Toy Manufacturer is looking for a Assistant Brand Marketing Manager to join their team out of East Aurora,NY!
**This is a 6 Month Initial Contract Position**
Responsibilities
- Supports development, implementation and global adherence to Brand Foundation and Brand Identities to drive category and portfolio differentiation and global consistency.
- Supports Marketing Brief intake process to ensure communication between IMC and Marketing is clear and all required inputs are provided with approved SLAs.
- Supports Account Lead in development of Communications plans, coordinating with IMC cross functional team and Marketing, that deliver on business and brand goals.
- Upon approval of Communications Plan, collaborates with Project Management on developing a workflow and resource plan to deliver, which includes consistent communication with Marketing, Production and any relevant centers of excellence required to deliver on time and on budget.
- Leads development of brand tentpoles that consist of cross-category promotions, collaborations, and activations. This includes leading development of brand guides for global use.
- Supports Creative Strategist on development of Creative Strategy by contributing insights and knowledge across brand, category, consumer, culture and competitive.
- Partners with Creative Strategist to develop and present creative strategy, ideas and executions to key stakeholders throughout review and approval process.
- Supports and partners with Creative Strategist to facilitate internal brainstorm and ideation sprints, in collaboration with relevant cross-functional partners, that yield actionable ideas to pursue.
Qualifications
- Bachelors Degree in marketing (MBA Preferred)
- 3-5 years in marketing and advertising
- Highly analytical and creative mind with ability to distill complex concepts and ideas into succinct solutions
- Strong understanding of industry, category, and media landscape
