THE ROLE & THE TEAM

Join our Global Employer Branding Team as an Employer Branding Specialist!

In a nutshell, as an Employee Branding Specialist, you will play a crucial role in enhancing our employer brand to attract top talent and engage current employees. This is an operational role focused on supporting colleagues across the team to ensure the seamless execution of projects and the creation of compelling content.

The ideal candidate will have strong stakeholder management skills and a collaborative mindset, contributing to the success of our employer branding initiatives.

Our vision is to be the employer brand of choice for bold and humble talent keen to reimagine the world of fashion & lifestyle.

Beyond our professional achievements, we foster a vibrant and enjoyable work environment. Team bonding sessions are a cherished part of our monthly routine, where we share knowledge, learn from one another, and strengthen our camaraderie.

Our purpose is to identify and broadcast the unique opportunities of Zalando's culture to reach new and retain value-adding talent.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

Operational Support

Assist in the planning, coordination, and execution of employer branding projects, ensuring timely delivery and alignment with team goals.

Project Coordination and stakeholder management

Own and deliver projects and tasks directly impacting wider Employer Branding initiatives and objectives.
Build and maintain strong relationships with internal stakeholders to ensure alignment and successful project delivery.
Monitor project progress, track deliverables, and support team members to achieve objectives effectively.
Collaborate with cross-functional teams, including HR, marketing, and communications, to execute branding initiatives.
Conduct regular project evaluations and report on key metrics to assess effectiveness and impact.

Brand Representation

Act as a brand guard to ensure that all external communications reflect Zalando’s values and culture.

Content creation and management

Manage and implement a community engagement strategy to foster a strong and active community across our social media platforms.
Work with internal and external stakeholders to make an impact on our reputation using data from reputation management platforms.
Monitor and respond to community comments and inquiries promptly and professionally.
Stay updated on industry trends and best practices to ensure our community engagement strategy remains relevant and effective.

WE’D LOVE TO MEET YOU IF

Bachelor’s degree in Marketing, Communications, Employer Branding, Human Resources, or a related field.
Proven experience in communications, employer branding, recruitment marketing, or a similar role.
Strong project management skills with the ability to coordinate multiple projects and tasks simultaneously.
Excellent written and verbal communication skills in English. German is a plus.
Creative thinking and the ability to produce engaging content that resonates with diverse audiences.
Strong interpersonal skills, stakeholder management and the ability to collaborate effectively with cross-functional teams.
Nice to have experience using AI tools, such as Gemini.

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy https //jobs.zalando.com/en/our-culture/diversity-and-inclusion

About Zalando

It’s the perfect time to join Zalando on our journey to build the leading pan-European ecosystem for fashion and lifestyle e-commerce. Help us offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. Or be part of our logistic infrastructure, software or service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. Join our Zalando ecosystem, to enable positive change for the fashion and lifestyle industry.

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Employer Branding Specialist (all genders)